Julie Coulter, Insurance Broker and Consultant Gets Real about where musicians should direct their attention

JCoulter_Company_Logo Julie Coulter, Founder and Owner of J. Coulter & Company, Inc., fell into working with an important part of the music industry – insurance brokerage and consulting for artists. Although she set her sights on becoming an actress during her days at Emerson College in Massachusetts, Julie read Rolling Stone Magazine fervently. One article inspired her to fall in love with the music industry.

“I was stimulated by the fact that there was a man doing this [insurance brokerage for musicians], named Walter Howell. Walter took care of the Jacksons on their tour, right around the time that Michael’s hair caught fire during the shoot of the Pepsi commercial. I remember reading an article about him in Rolling Stone Magazine and thinking MY GOD! Rolling Stone is writing about this guy? Are they going to make this a regular – write about the insurance people to the stars or what?” recounted Julie. “I thought, that the next time I saw something like that again in Rolling Stone, I wanted it to be about me.”

Julie’s father had an insurance business for musicians and was a pioneer in the field for what was then the emerging music business. He insured The Rolling Stones, he acted as the broker on the policy during the time The Who stampede happened in 1979, and also had Peter Frampton as a client. In 1985, Julie started working for her father. From there, she would get licensed for insurance, create a base of clients including Willie Nelson, Patti LaBelle, and continue with Peter Frampton. Throughout her career, Julie would also join several robust agencies, and help several artists along the way. Now, Julie has a portfolio of experience and a goldmine of information that Music Historian readers, especially performing artists, can find helpful. Keep reading, hear and listen to what Julie has to say in my question-and-answer interview.

Music Historian: Tell me a bit about your professional background.

Julie Coulter: I’ve gone from being in the big insurance brokerage realms to being the chief cook and bottle-washer of J. Coulter and Company. I started working for my father in 1985. I was living in Boston and after attending Emerson, took a class at Northeastern University, a Continuing Education class, for insurance and got my primary insurance certification. Then, I came home to New York to attend the Hill school of insurance and got my license. In the old days, I was licensed in all 50 states, but now I am licensed in 23.

I continued working for my Dad’s agency, Coulter and Groner, which merged with another firm called York International around 1987, the time he also passed away. After a few years with York, still servicing my father’s entertainment book of business. Then in the spring of 1989, I started my agency with a woman named Debra Kozee-Sands. Together we formed Coulter and Sands. When I left my father’s business, most of my entertainment clients came with me.

In 1996, I sold my ½ of the business to my partner, and went to work for a business in Chicago called Near North Insurance Brokerage, a nationwide firm that used to be the second largest entertainment insurance brokerage in the country. Here, I ran the music touring division, but I was the only one in that department in their NY office. I again bought my clients along to Near North, and took Near North associates from Chicago & LA offices to music touring conferences, where I introduced them to all of the concert promoters. Slowly, but surely, Near North started insuring these promoters during the formation of SFX Entertainment.

At the beginning of 2003, I left Near North and went to work for MusicPro, which was a different kind of agency. MusicPro was half-owned by a Long Island firm called Sterling & Sterling, now called Sterling Risk, and half owned by ASCAP. I brought most of my business from Near North into there, and I grew to love working with ASCAP, and getting involved with the musicians. That’s where I started to advocate more the little guy. I also started forming a different perspective. I worked with the Performance Rights Organizations and the individual bands and learned about their needs and how to address their needs. I wanted to make them think consciously. For example, on LinkedIn the other day, the lawyer, Wallace Collins posted the following:

“Musician: A person who puts $5K worth of instruments into a cheap broken-down car to drive 500 miles to a $50 gig.”

MH: Those things need to be insured just in case something happens…

Julie: Right. For a musician, that is one of the last things they think about. Unless it is put in their face and say “Oh, man. They’re right! I have $30K worth of equipment here, and if it gets stolen, what will I do?”

One of the reasons I went to MusicPro is because that agency has a musical equipment floater that cannot be beat.

MH: What is a floater?

Julie: A floater is an inland marine insurance policy that covers a specific item(s) that are not connected to one location.

MH: Just to make sure I have the right idea, is a floater specifically for transporting items across state borders?

Julie: Yes, pretty much. We tailored that floater to the musician, whether they played classical instruments, carried high valued instruments, played in a garage rock band, or whether one player slept in the car with their guitar and traveled from place to place.

Working at MusicPro helped me develop a new appreciation for this. Now, I say, I deal with everyone from the wannabe, to the has-been, to everyone in between.

I remember working from 9 to 5 for my father’s agency doing claims, and getting on the phone with Peter Frampton because he just hit a deer. That’s how exciting it got. I also worked with Patti LaBelle, who was a client until probably about five years ago. I had Willie Nelson for 20 years, who was my first big client.

MH: So, musicians don’t ask questions or get involved?

Julie: They get involved on a grassroots level. They’re going to play a local catering hall, and the venue says to them, “We’d love for you to play, but you need to have your insurance.” Normally, it is the business management, accountant, lawyers, or the manager – whoever is really looking after the band – or a booking agent who might have a new band out on the road traveling to play mostly colleges, performance arts centers, and catering halls, who are asked to provide certificates. We live in a very litigious society; it has become so common now to make everybody get insurance.

MH: What kind of worries do musicians usually have regarding insurance?

Julie: They have skepticism. They say, “I don’t want to spend my cash there…” Unless it is personal insurance for them, or their homes they do not get overly involved. Musicians very rarely get involved with their insurance, but they should have concerns.

I also handle promoter. There are [for example] restrictions on bad weather coverage. You must provide at least a ten days notice, or they [the insurance companies] won’t even bother insuring you. Theft, obviously, damage to a venue, any of those kinds of peril, is usually excluded because the general liability policy itself usually excludes properties that are in your custody or control. For a promoter that would be a venue, and they’d have to buy a policy that does address those restrictions.

MH: How has the insurance business within the music industry changed over the years?

Julie: The tech industry took us all. Compared to where technology is for other businesses, for insurance, they are still coming to grips with switching from instantaneous emails and attachments to completing website forms. My bookkeeper and I just discussed this… I call it “other people’s websites”. I went from being on the phone with “Person A,” and I would say “Person B” has done 22 tours to date. I will send Person A the itinerary. Here is the information. I hang up the phone and immediately tend to what I need to get done.

Now, I’ve got to go to Person A’s website, answer all of the questions, or I cannot get any further. It [technology] went from making everybody’s life easier to not. That is technology in general.

The wording started to change as events unfolded. For example, musicians at first worried about being an additional insured. Many thought “Oh if I am additionally insured on their policy, I am okay.” That was not true.

Insurance is also very event-oriented. The rate on insurance depends very much on the band’s genre. Someone getting up on stage with a guitar and an amplifier will not have as high a rate as a rapper, especially a gangster rapper.

MH: How come?

Julie: I said this to somebody the other day, “Rap gets a bad rap.” Nothing happens in the stadium where these musicians perform but, two blocks away from there, someone is getting hurt, and the police or the victim blame the concert. They might say, “Oh, a civilian was shot right by the rap concert.” There are stigmas that can affect the rates in the industry.

Moshing was another problem; people started getting hurt [by the masses at concerts]. If you see your friend from 30 feet away, you start smashing into another person’s body to get to them. Somebody is getting hurt, and the minute that happens, of course, the lawsuits start. Moshing, therefore, became excluded from policies.

The week I started at MusicPro, in 2003, the Station Fire in Warwick, Rhode Island, happened. The heavy metal band, Great White played at a club, where they included pyrotechnics. The guy who pulled the plugs on the fireworks, before they went off that night, worked for a client of mine. I used to tell him constantly; fireworks are not covered.

The station fire was a big game changer for many things in the business. I was being driven to the MusicPro office by my Boss’ driver. He asked, “Is that [the station fire] going to affect what they [MusicPro] do?” I answered, “Absolutely.”

One hundred people died in this club; the entire place burned down, and nobody had proper insurance. The case went so far to get Anheuser-Busch involved. [People] looked to sue who had money, and they had the deep pockets. Sure enough, pyrotechnics (except flashpots) were excluded from their policy. As a result of that incident, trying to get Great White insurance today is not easy.

Now, there has not been a major change in how things get done. What has happened more now, is the insurance industry is making changes within their coverage and policies based on world events instead of something local. I’ve seen companies go crazy in not knowing where to go with ratings or risks. If something happens, and you paid $1,000 for a policy last year, but this year, that same policy is $3,500. This happens, even to someone who has many claims, cancellation and non-appearance insurance.

Michael Jackson was incredibly difficult to insure. He had concerts he would just cancel, and the claim was Hell. When he passed away just about as he was going on tour, his insurers paid a pretty penny to get him cancellation and non-appearance insurance. Then, there was that whole problem about who had that money. Concert promoters lost some money and those dates.

Then, there was the question, “Did Michael Jackson commit suicide?” before ruling out any of the benefits from the policy. Yes, Dr. Murray went to jail for giving him the drugs, but was self-inflicted? Was this the result of negligence? Will your policy pay if it excludes these sorts of things? There is insurance that picks up these problems.

There are many levels to which you are insuring a show, for a musician or an event. I have found that many bands will play all of the festivals instead of [solely] touring. They tour the festivals, and if they play five during the summer because they are headlining, then that too changes the nature of the industry.

MH: Is there a difference between touring and playing at festivals? When you perform at festivals, do you fall under the festival’s insurance?

Julie: Yes/No. In the old days, the band would be covered by the festivals or promoter’s coverage. Not so anymore. Now they do a hold harmless where everyone carries their own insurance and you are responsible your actions, and then the festival picks up the rest of it.

These days since festivals are much more prevalent, a lot of musicians “tour” the festivals as opposed to doing an outright tour on their own.

MH: I’ve noticed that too with many musicians. Why do they only tour festivals?

Julie: That’s where they can headline, get a better dollar. For the ones who have been in the business for several years, they can make as much playing ten dates for ten festivals, as opposed to trucking their stuff around the country for three months. It is attractive. Most festivals offer second stages so that the younger emerging artists can get looked at or get new fans they might not get when they tour around on their own. Exposure is big, and these are places where you can become known.

MH: Returning to the topic that insurance is very event-oriented, would you say that like the music industry, it is volatile?

Julie: The players change, the names change, but the song remains the same. As intriguing as it is to insure different clients, the truth of the matter is, at the end of the day, it is still insurance. I’ve been blessed with good clientele whom I have had for twenty some odd years. The industry itself gets funky, and that’s when I have issues. My clients bring up rate increases and stuff like that. It is the same as any other insurance business except it is ten times more important that you get it done now.

I often hear, “The guys are picking up a van, but we don’t have van insurance for them…” Then I say, “Oh, I see. The guys are picking up the van tomorrow. You didn’t tell me they are on tour yet! Would you like to send me an itinerary, maybe we will cover this one?” It’s always a lot of laughs.

I [also] find a whole other ball game. The event people a week before the show call me and say “Oh, I didn’t realize I needed insurance for this!” Or, they might say, “Oh, I need $10M to cover this,” and then I respond, “You need this much? The band that is playing is only getting $100!” If the insurance is going to be more than the gig, they will not buy it like that.

MH: Do you work with negotiating?

Julie: Yes. I am a licensed consultant as well for insurance in New York. I am always amazed at what people sign before they realize what liability and responsibility they take on. I will often get back to my client and say “You should look at this and that, and why are they asking you for this? What are you really doing there? They want you to have $10M in insurance for a one hour gig involving you and a guitar.”

Many of my clients now, when they get a contract, send it to me for insurance purposes to make sure they have everything they need. Then, I might go back and say, “You don’t have those limits. Here is what it will cost you to get that.” After they hear this, they will go back to their party and talk it over.

MH: Aside from going to get certification for an Insurance License; what else would someone need to do to get involved in your line of work?

Julie: One of the other things I did which helped, I used to go to music conferences, like the one held by Pollstar Magazine. When I started at MusicPro, I went to Folk Alliance because musicians there had a lot of instruments, and we had a program for that. I became a member of Women in Music in the mid 90’s so that I could learn more about the music industry and understand what I needed to insure.

I took another Continuing Education class about the Music Business at Baruch College, to learn about all of the other facets of the industry. The professor who taught this class started SoundScan. It was a very multifaceted class; he brought in different managers. Between that and the professional women in WIM, which had peaked my interest.

MH: I also graduated from Baruch this past December. I got my Masters in Marketing at the Zicklin School of Business.

Julie: Oh, funny! They were one of the only schools – this was before you could get degrees in music industry – who taught classes specific to the industry. I also worked on the New Music Seminar, which was a whole different animal, and one of the bigger conferences. Places like that had an industry gathering.

MH: Do you hear myths that people often bring to the table when they first talk about why they want to get involved in the music industry?

Julie: I find that many come to this with a lot of naivety. I have been to conferences where people say, “Here is so-and-so, and he will be the next, whatever…” I also find that musicians as a general category – not to stereotype any single kind of musician – like anyone else, must research what they are doing, and take an interest in their tools and instruments.

About J. Coulter & Company Inc.

J. Coulter & Co. Inc., a “boutique” insurance agency with a niche in entertainment risks, specializes in coverage for the music and special event industries. This company’s mission is to provide accessible, affordable and understandable insurance coverage and consulting services for our clientele. These services include the following:

Consulting – Review contractual obligations and needs for insurance purposes. Oversee all policies, brokerage activities, claims, and any other insurance needs. Act as management liaison for all insurances.

Brokerage – Through a network of top agents and carriers, help clients find the proper coverage for the best pricing. Coverage involves:

– Insurance offerings for the entertainment industry with niche in Music Industry, Touring and Musicians
– Special Events
– Personal Lines Coverage
– Studios
– Errors & Omissions (all types entertainment related)
– Cyber-Liability & Cyber Security

Insurance Specialty Programs:

– Musical Instruments & Equipment
– Special Events (one offs; festivals, private and public events)
– Individual & Group Trip Travel Accidental plans

Daylle Deanna Schwartz, Former Rapper Talks Music Business, Empowerment & Self-Love

Daylle Deanna SchwartzLast October, New York City’s first while-female rapper, Daylle Deanna Schwartz passed away. Last Saturday, a beautiful and warm day in April, Daylle’s family and friends held a remembrance for her at The Open Center. Inside a spacious room with large windows on the second floor, everyone gathered to pay their respects to Daylle. They talked about how they have come to meet her, the time they had spent with Daylle, and how she left an impression on their lives.

I had come to know Daylle back in the Summer of 2013 when I interviewed her for the Music Historian. Learning about her background in music, her strides within the industry, and her advocacy for self-love, made this interview and article one of my most memorable. Meeting her family and friends, whom she has touched with her energy, love and positiveness – and who reciprocated the same to her – made me realize there was a backdrop to this artist’s life that I did not, nor could not see the first time around.

Throughout her life, Daylle was a rapper, teacher, entrepreneur, writer, and former Board Member of Women in Music and a committee member of New York Women in Communications. She also dedicated her life to her daughter, grandchildren, and all of her family members. Even when Daylle split with her husband, she always remained a great friend to him. Friends and family members said that regardless of her busy work schedule, Daylle made an effort to stay in touch with everyone closest to her.

While everyone has a public persona and a private persona, I believe there should exist a characteristic common in both. For Daylle, this characteristic was empowerment. Based on what I have learned from our interview years ago, the self-love she talks about closely relates to how she empowers those around her to feel more confident in who they are, braver in verbalizing their needs, and more accepting of what they need to fix within their lives. Reflecting on what I learned from her family and friends, Daylle advocated self-love and empowerment to everybody, like a need everybody required whether they admitted it or not.

In honor of the celebration of Daylle’s life, I republish my easy-to-read question and answer interview with a rapper who broke stereotypes to make her fantasies real, showed the world nice girls can finish first, and spread the word of self-love. I also republish this article as a “Thank You” to Daylle’s family and friends for having me at her remembrance. To my readers, let this article be a reminder of how far the industry has come in including ethnic diversity among genres like hip-hop, and how much attention gender inequality still requires.

——

(First published July 19, 2013)

Prior to becoming the founder of the Self-Love Movement™ and the author of How Do I Love Me? Let Me Count the Ways, Daylle Deanna Schwartz, first left her mark on the 1980’s music scene in New York City as the first white-female rapper. Shortly after, she would become one of the first women to start her own record label.

When I listened to Daylle’s song, “Girls Can Do” I initially thought, “how charming.” Then I listened with my Music Historian ears, and heard a song that encouraged women to value self-respect and break the feminine stereotypes that lingered in both society and the music industry during the 1980’s. That stereotype being that a woman could not achieve everything she desired without compromising her emotional self, femininity or well-being, especially when it involved music or any profession.

As I personally reflect on my own professional experiences from the past few years, many women today continue to think they need to change themselves in order to get ahead in their careers. I also feel that many women still live with the illusion that personal and professional success is measured only by material; a belief that causes them to disregard genuine happiness.

As Daylle furthered her experience in the music business, she started to carve room for another passion – writing about self-empowerment for musicians and women. Today, she advises clients on how to manage their own music careers and focuses on growing the Self-Love Movement™.

In my first Q&A segment on Music Historian, I talk to Daylle to find out what she learned about being a woman in the music business, the advice she has for other female professionals, and why her 31 Days of Self-Love Commitment matters.

Music Historian: Tell me about your career as a rapper.

Daylle: During the late 1980’s, I was a teacher, and I remember feeling so bored and creatively stuck. In those times, my students were doing the human beat box in class. I would feel the beat and start to write my own raps. Article about Daylle by Newsday from the 1980's

My students were always rapping in school, and one day they dared me to rap. They would say “you cannot rap because you are a white lady,” but I told them I could rap as well as anybody out there.

In those days, there were no white rappers. This was before 3rd Bass and Vanilla Ice, and the only female rappers before Salt-N-Pepa were Sparky Dee, emcee The Real Roxanne and Roxanne Shante.

Then they [my students] told me I couldn’t rap because I was too old.

How old were you?

I was in my 20’s.

That’s not old by today’s standards.

Yeah, but I was also a teacher. The students would say “we don’t know how old you are, but you must be too old [to be a rapper] because you are a teacher.”

That’s how they assessed me as too old. Although I was in my early twenties, I was perceived as a grown-up. Most rappers typically start when they are teenagers. While they are in school, they build a fan base, then receive a record deal and obtain fame during adulthood.

I wanted to rap to prove a point. I wanted to show my students not to let stereotypes stop them. I didn’t want kids to grow up believing their sex or skin color could stop them.

Eventually, I would go into the streets and rap. At the time, Davy DMX lived in the neighborhood and heard about this “a crazy white teacher rapping.” He sent someone to recruit me, and as soon as I was introduced to him we started working together.

I met Kurtis Blow and a few other rappers. I soon recorded my first record with Davy, “Girls Can Do.” At that time, Kurtis also invited me to come along on his European tour.

In the U.S., mostly Black Americans listened to hip-hop, and it took some time for this music to cross over to different nationalities. Europe had a very different scene. Most of the audience members at the shows Kurtis played on the tour were white kids.

While I was in the UK, I made some contacts, a few great ones and kept in touch with them afterwards. I met a guy who wanted to manage me when I was sure I was going to [professionally] rap. He was the manager for a rock band that was popular in the late 80’s and early 90’s, Fine Young Cannibals.

My manager helped me get onto a few radio shows in the UK and helped me gain a lot of publicity. Unfortunately, though, I couldn’t get signed.

You had all of these fabulous publicity opportunities but still could not get a deal?

Yes, my manager in England eventually said “I give up. They just don’t want a white woman rapper.”

When I returned to the U.S. and to teaching, my students would tell me “You have to shop a deal here.” So I started paying people to shop a deal for me, but they took my money and did not do anything.

Is that when you decided to do Revenge Productions?

My students followed the story, and they would say “You have to get your revenge on them; they’re ripping you off…” That’s when I started Revenge Productions and then Revenge Records.

Revenge Productions and Revenge Records did quite well. I released “Girls Can Do” under this label, and DJs picked up on it, and the song sold, and I got distribution for my label.

Getting ripped off and losing money eventually taught me that I was doing the business all wrong. Then I started doing it right.

Part of my “revenge” stemmed from the fact that people tried to take advantage of me. I also had a mentor that was a very powerful man. He had told my father he would take good care of me. After that though, he tried to rape me. That made me more determined to succeed on my own without having to give up my body.

[The music industry] was very misogynistic then. Every woman that went to a music conference wore a skirt up to the top of her thighs and a blouse buttoned down to her navel. Many women were using their bodies to get ahead.

Although I am not sure whether I was the “first” woman to start her own label, in those days, I never met another woman that started her own record company. I knew women that created labels with their husbands like Monica Lynch who was married to Tommy Silverman and she started Tommy Boy Records with him. I did it all by myself, and that was another reason I had difficulty being taken seriously as a business woman.

Daylle Deanna Schwartz's novel, "Nice Girls Can Finish First" Since being nice did not get me anywhere I started to be aggressive and tough. People did not like me, and I did not like myself either. I had to learn to manage myself in a way where men could take me seriously without having to act like a perennial bitch. In fact, many of my lessons in my book Nice Girls Can Finish First come from my experience learning to carry myself in a way in which people would like me and also know that I meant business.

Many young professionals today continue to struggle with finding a position that will make them feel empowered. Sometimes they think that in order to obtain that appropriate role, they have to change. What do you say to this?

I focus on this a lot in my writing. Women often feel like they have to play on a man’s level and usually that does not work. Men don’t like women that act like men. While several men might easily be excused for behaving abrasively and aggressively, yelling and screaming, and using inappropriate language; a woman that behaves in this manner is not accepted. A woman has to walk that fine line between asserting herself and making sure people still like her.

Women also have trouble separating doing favors for people and charging money for their services. A young professional, for example, may know how to build a website, but everybody wants to have one created for free. Many women struggle with saying “this is my livelihood and I get paid for it.” I see this happen all the time.

In my personal experiences, I hear from individuals trying to break into the music industry or write a book, and they will approach me and ask me to read their manuscript. I will say “all right, here is my fee…”

Women must always remember their needs to understand there is a personal and business side of themselves.

In addition, many young women who cannot obtain that one position that will empower them actually start their own opportunities. However, even the most entrepreneurial individual might be afraid of not making enough money, being creatively restricted or coming to a dead end job. What do you say about these fears?

If you face your fears, they go away. It is a matter of passion, drive and desire. You have to want it [that position, job, record deal, raise, etc.] bad enough to face your fears.

In my book I Don’t Need a Record Deal, I ask many people “Do you truly want to do music or do you want to be a rock star?”

Sometimes you cannot always do what you want, especially in the beginning. I will advise musicians “play a couple of weddings and Bar Mitzvahs because it’s really good money.” I received responses like “I don’t want to play covers” and I [rhetorically] ask “isn’t that better than waiting tables?” RecordDeal

Musicians can still do music and make some money, and most importantly, they can make contacts along the way. Doing this also gives them the freedom to make original music when they are not working.

Whether it involves singing back-up at someone’s gigs, going on tour, being a music teacher, or playing on someone else’s tour, musicians have many opportunities to earn money. They might not be making their own music, but they are still getting paid to do music, practice, sing or play, and they have the chance to meet people.

This also applies to people searching for any careers. Some company presidents start in the mailroom of that company. For them, that’s where they learn about the business, and that’s where it all begins.

Many of the musicians I interview on Music Historian have second jobs to support themselves; whether it is teaching, singing at weddings, or a second profession.

Music has always received a reputation as a tough career choice. But now that I think about it, there is something difficult about every career path.

Absolutely, you have to earn a living. I never tell anybody not to earn a living. You must willingly give up certain things in order to enjoy the things you love, and you have to make time for what you actually want to do.

If you want to tour, you have to give up your free time to do that on the weekends, even if you have a day job. You might dedicate your vacation to touring instead of simply enjoying yourself.

Since writing is my passion, I make time to write. Every time I travel, I take my laptop along. I schlep it everywhere I go. On vacation, whether I am at the beach or in the mountains, I take that time to write peacefully. There is nothing else I want to do except off-shoots of my writing, like speaking.

Since we are on the subject of your writing, tell me a little more about the 31 Days of Self-Love Commitment on your site HowDoILoveMe.com.

Book Title: "How Do I Love Me? Let Me Count The Way", a book that Daylle is giving away I founded The Self-Love Movement™. I grew up a doormat and felt immensely unhappy and disempowered. I hated myself growing up [for several reasons]. I didn’t think I was good enough because I was not slim.

When I was in middle school, and elementary school, every student had to be weighed in gym class. That to me was traumatic because the teachers would call out everybody’s weight. Since I am big-boned, my weight sounded gigantic to everyone else. Everyone teased and laughed at me the moment they heard my weight.

That started it, I just felt so big and fat, and this made me set limits for myself. I never talked to the cute guys because I didn’t think I was worthy enough.

I never honestly liked myself for years. Then in my adulthood, I started building good self-esteem by doing music and being successful. I began to be kinder to myself, and that motivated me to take care of myself.

I built self-love through showing myself kindness, and doing nice things for me that made me feel good. This included exercise or doing something I have always wanted to do. By saying “no” to someone, you are saying “yes” to yourself. As a result, I created the 31 Days of Self-Love Commitment, a pledge to do something kind for yourself for 31 day.

I launched The Self-Love Movement™ in the Fall of 2012 and have given away almost 10,000 copies of my book, How Do I Love Me? Let Me Count the Ways, so far.

Do you hope to take on any additional projects in the future?

My eventual goal is to get The Self-Love Movement™ program into colleges. I have many Self-Love ambassadors. Now I’m looking to recruit young self-love ambassadors that are involved in sororities and student unions at their schools. I believe they can encourage other students and their colleagues to sign the 31 days of Self-Love Commitment.

These young self-love ambassadors will go to a representative stationed next to a computer, and they will sign their name digitally. Afterward, they will receive a pass code within an email. They can then go onto the website, HowDoILoveMe.com and enter this code to download a free copy of the book.

I feel that self-love can really help the many students experiencing depression, eating disorders, or thoughts of suicide.

I am also working on the plans for a video that will spread the word about the movement. I plan to use Hoobastank’s song “The Reason.” At the moment in the video when the following chorus is sung I found a reason for me/ to change who I used to be/ a reason to start over new/ and the reason is you, the actors in the video pick up mirrors and see themselves. I’m working on getting sponsorship, and I am really excited about finding someone that will make the video for me.

Based on your research, why do you think people have a difficult time loving themselves?

Oprah Winfrey and Daylle Deanna SchwartzWe don’t learn to put ourselves first or to feel worthy. A majority of this stems from childhood. They receive a lot of criticism when they are young and don’t feel accepted. They might not feel good enough, or they might not get what they want because their parents withheld what they desired.

Dysfunctional childhoods come in many forms, and children usually grow up not loving themselves. In my case, body image issues played a role. And many women experience this issue.

I have women in my workshops often saying they need to lose weight even though they are slender. I’m just astounded. I see women that constantly exercise at the gym or resort to eating disorders to stay thin.

I actually interviewed a model for my book, and she expressed to me, “If you want to know how lousy you could feel about yourself, try being a model and then having your picture airbrushed because your body is not good enough.” You can be slender and think you look really good. Then, they [the editors] air brush you. [Often] we compare ourselves to images that are not even real.

Many women feel happiness is based on having a lot, whether it is money, food, many beautiful physical features, a ton of things…

It’s a band aid. Feeling the need to make a lot of money, overeat, or overspend is a band aid. They look to soothe themselves with food, or overspend on retail therapy. And the same applies for guys too.

I knew this one man years ago who would work from 8 in the morning until 8 in the evening. One day, he came to my office very late because he was busy all day completing jobs for other people. While he was working on my computer, he was constantly answering his phone and making appointments for later in the evening.

I asked him “is this your every day?” and he said “yes. I just run from one place to another.” I asked “why?” He made decent money, and he was exhausting himself.

Then, he opened his bag and inside he owned every tech toy. “I need to have the latest smart phone, laptop, iPad, I need to have it…” he explained. Again, I asked “why?” He just looked at me and said “because I have to.”

I thought to myself, “You are one unhappy guy.”

Finally, how do you define success?

If you are happy with what you are doing, that’s success. It also means doing something meaningful and satisfying for you.

Personally, I think I will feel successful getting the word out and the message across further about The Self-Love Movement™. Having a happy life is success.

Not to Get Lost to the Scrolling Sands of Your Timeline: Roger Greenawalt’s 366Visions

The healing power of music comes in several packages. Roger GreenawaltRoger_Greenawalt_ukulele_happy – who has worked with Iggy Pop, Albert Hammond Jr., Ben Kweller, Rufus Wainwright, and Nelly McKay – experienced his healing power with music starting with Twitter poetry. What is Twitter poetry and how does it work with music? Roger’s project 366 Visions will launch online on April 17th, 2015 on Twitter, Instagram and Soundcloud simultaneously. On the same day, he will premier 366 Visions as a live performance at Webster Hall. Both occasions will provide the answers.

In late 2013, as he recovered from cancer surgery on his throat, Roger experienced complications which left him unable to speak. He began to write furiously and found a new voice in Twitter poetry, poems that fit into the 140-character limit of a “tweet.” This literary form that has received praise and support from the Poetry Society of Great Britain, former US Poet Laureate Billy Collins, and Yoko Ono.

Roger then challenged himself by adding visual and audio elements to the poem, combining Twitter poetry, original Instagram imagery, and self-composed Soundcloud music into a single unified piece called a Vision. He says:

“I found the challenge of fully expressing myself as a writer in 140 characters not unlike the challenge of expressing myself as a singer in a three-minute pop song.”

Roger begins each Vision by asking for a word from a guest “Celebrity Vision,” a well-known artist, and then inspired by the words, composes a poem in his head. Along with his “Celebrity Vision,” he edits the poem to exactly 140 characters. The Celebrity Vision becomes the subject of a photograph inspired by the Twitter poem. Roger then composes and expertly records an original song with music inspired by the photograph, using only, and all of the words of the Twitter poem as lyrics. Then, he simultaneously posts the poem on Twitter, the photograph on Instagram, and the song on Soundcloud. Through the act of publishing it across these social networks, the Vision comes to a completion.

“It is impossible to experience the work without participating in all three of these social networks,” says Roger. “By combining elements on Twitter, Instagram, and Soundcloud, this work breaks down artificial barriers between these gated communities.

“A Vision is not only content. It is an event that takes place in a moment, and then lost to the scrolling sands of your timeline.”

Perhaps it is no surprise then that Roger also wants to make 366Visions an actual event. One Friday, April 17th at 8pm in Webster Hall’s The Balcony Lounge, he will perform 366Visions music live with guest stars Eric Hutchinson, Anya Marina, Nicholas Megalis and more.

Aside from launching on Twitter, Instagram and Soundcloud, the completed Visions will also be archived in their entirety on Greenawalt’s 366visions.com website for posterity. Please visit Greenawalt’s Rocket Hub campaign for 366 Visions and watch a 5-minute explanatory video here.

Connecting the Dots (Part 2): Leah Speckhard talks Female Empowerment and Coming-of-Age on her second EP, Sleepwalker

Leah Speckhard, Press Photo Although Leah changed her mind about her university major, she always made sure to remember music and make that a part of her life. The singer-songwriter reflected on the transition between recording of her first album Pour Your Heart Out Like Water, and her newest one, Sleepwalker.

“I recorded my first album in Greece. When I signed with the label, Legend Records, they had me record a full album, which they put out with full press coverage. But the follow up coincided with the downturn, and  the album came out during the whole economic crash.

“The record label was very supportive of the album and me as an artist, but everybody was tightening their pockets. I saw that it wouldn’t be easy for a new artist to break through in this environment.”

While Leah felt satisfied with the completion of her first record, she also admitted that it did not build up into what she expected. In addition, the young artist realized the market for Greek music showed a greater affinity for club music, which did not suit her lyrics-driven songs. Leah asserts, “I felt it did not make sense to keep pushing in Greece, so I decided to come to New York to see if I could make it happen here.”

Leah describes her first experience as a recording artist as invaluable. When she made her first EP, Leah listened to a lot of folk music, and she was relatively inexperienced at recording. She says:

“In Greece, the label was very supportive of me, but I did not understand how the whole process of making an album would play out.. I am a fairly assertive person in general, but in the studio, in that element, I did not feel that assertive. I had a hard time articulating what I wanted the arrangements to sound like.

“In the second record, I felt more involved in the process – which I think is just part of the indie experience versus the label experience. I worked with a producer in Brooklyn and within a different environment. You just naturally have more control over things.

“Many artists I talked to have a similar experience with their first album. You don’t know how to assert yourself and sometimes, you feel that you shouldn’t, because the label is paying for everything and they bring in people with a lot more experience to work on the music, too. The record was also the label’s investment, and I wanted to be respectful of that.”

“On Sleepwalker, I was more sure of what I wanted, and I’d evolved as an artist. I also worked with someone younger, so the collaboration felt easier and more intimate. I knew I was working with someone who believed in me and who brought a lot to the table – we co-wrote most of the songs, and he listened to me about what I wanted production-wise and we really vibed as far as finding a direction that reflected who I am as a person and the dance influence that I liked.”

A great lesson Leah learned was to be assertive on the second album. She would agree that learning assertiveness without acting rude, and finding that fine line, is also a process of growing up creatively, personally and professionally.

“When I was younger,” Leah recalled, “I wanted to be easygoing. I did not want to come across as difficult, but now I realize, you must be to a certain extent if you want your creative vision to come to life. You don’t have to be rude, but you have to be straightforward if something is not the way you want it, and that can be very awkward and uncomfortable. While I love to hear suggestions from other co-writers or producers, as an artist I have to be the ultimate decision-maker and ask myself “Is this what I want my sound to be or not?””

As an indie artist, Leah funded this album herself. Some people might think that an artist paying for their album defeats the purpose of making money with music. Leah says that having her music pay for itself would be a dream. At the moment though, she tries to separate money from music.

“I know some people to think about the connection between them [money and music] when they make music their full-time job. I realized that apart from the money piece of it, I want music to be a big part of my life. I try not to focus specifically on the money because it is really more about the emotions and the feelings for me.

“I try to organize my goals more around questions like  “Do I want to play for bigger audiences, make a music video, or get the music out?” To put it out, you want to have the audience.

“There are so many emerging artists now. To charge people right off the bat for your songs seems foolish – very few people will want to pay $10 or $15 for your album when they can get everything for free on Spotify. I know as a consumer, I am the same way. I’d rather pay to go see a concert, so as an artist, I try to keep that in mind. I think people have grown unaccustomed to paying for recorded music. It’s more about the audience now. I feel like my investment will pay itself off someday with a bigger audience, which is more important to me.”

Listening to Leah talk about her music and her experiences, I realize that growing up for twenty-something’s is not reflected so much how frequently they change their minds until they make a decision most people find logical. Maturing comes from the valuable lessons twenty-something-year-olds learn within their development and apply that to make better choices in the future. I then wondered whether Leah had a song on her album that reflected a coming-of-age theme. She talked about another song on Sleepwalker called “Time Machine.” Leah Speckhard Album Cover

“I was delving into relationship issues with my songs – examining all of the heartbreaks, trying to figure out what was happening, and getting into all of this philosophical questioning about what really mattered to me. In looking at my emotions more closely, I realized that a lot of my fears circled around  getting older, and I put that into my song “Time Machine”.

“I started having this strong urge to be young again and have all of this time again to do things over. Aside from the social pressure to have a “real job” and career, there is also pressure to be young from wanting to be part of an industry that emphasizes youth and beauty. I started feeling like I needed to make choices, and fast. With so many options, though I was blessed to have them, I felt overwhelmed. In “Time Machine,” I thought, “I just want to go back in time and be young and not have to make any of these decisions.”

Leah is not afraid to expose her feelings in her songs – though they may come across as hyperbolic sometimes, she thinks hat many people can relate to strong feelings like this popping up from time to time. If you are wondering whether to listen to Leah’s music, this is definitely one reason; but it is not the only reason. In today’s popular music, there is a disconnection about the definition of female empowerment. Major performing artists talk about being female within their pop tunes without emphasizing empowerment.

Leah addresses female empowerment by expressing the injustice, the dissatisfaction with it, and then taking responsibility for entering that disappointing situation in the first place all within her music. “Loser”, a bonus song on her website www.LeahSpeckhard.com, is the track that beautifully introduces this concept. As for the rest of the songs, listeners will have to attend the launch of Sleepwalker on February 23 at 8:30 pm at The Bowery Electric, which she will do in partnership with Tinderbox Arts PR.

 

Connecting the Dots (Part 1): Leah Speckhard talks Female Empowerment and Coming-of-Age on her second EP, Sleepwalker

Leah Speckhard, Press PhotoIn her song, “Loser,” Leah Speckhard, sings, Why don’t you call me up, tell me my family’s dead/ tell me my best friend hates me, and always has/ burn my house to the ground, as you watch me cry/ this is what you know best, how to say goodbye. The catchy chorus carries the same dramatic tone, yet applies a more truthful resolution – I never really wanted you/ and all the things you made me do/ make you a loser/ and me a fool. Last Friday night, I sat down with the artist at the Moroccan restaurant, Marrakesh to ask her more about this song.

“The funny part for me, is that I wrote those songs in all seriousness,” explains Leah. “Then I would sing them for my friends and they would laugh hysterically. They said, “You’re so crazy.” I think that when I write, it helps that I am a bit melodramatic. My emotions are magnified when I have a moment where I think, “I don’t like that this [situation] happened, or I really don’t like this interaction.” It tends to be a little over the top, yet I think I started to embrace that instead of tone it down. This is part of my personality sometimes, and this is a fun way to release emotions – a lot like therapy.”

Aside from the obvious exaggerated context, the song is indeed funny, the melody is upbeat, and the rhythm has a nice dance feel. This song would be great on the show Girls; I said to her. Then, I silently recalled the press release of Leah’s upcoming album Sleepwalker. In addition to “Loser,” Leah also wrote a song that will also appear on this record called “Gaslighting,” which builds on a commonly-used feministic term. Additional songs, like “Time Machine” touch on coming-of-age in a global community. Naturally, with so many themes circulating in this artist’s music, and the release of new album coming up; I welcome Leah as the featured artist for January on the Music Historian to connect the dots on all the themes in her songs.

I have heard A&R Representatives from labels say that in dance music, lyrics are typically superficial and simple. “Loser” is an example of a song that is suitable for dancing yet does not fit in a club, and includes lyrics with depth, regardless of their dramatized context. Leah furthers her efforts by taking the message of female empowerment to new grounds.

“I think that some women allow themselves to be manipulated as a result of having a good and trusting nature, and unfortunately that can translate into playing a stereotypical fool. I saw that within myself at least. I thought “Yeah, maybe it was foolish to trust this person, but that person is also a loser for wanting to manipulate me in this way.” The song “Loser” stemmed from a reaction to that, and thinking “something needs to change.”

“Part of my process was to try and understand how I gave people permission to treat me this way, to examine whether it happened more than just once or twice. If it becomes a pattern, then you have a responsibility to stop that and stand up to that. I hope that some of that message comes through my songs,” says the artist.

Leah then talks about another important song on her album, “Gaslighting.” The term, Gaslighting expresses a practice in which men tried to convince women they were crazy. The term is based on an old film of the same name, in which a man arranges to have gaslights flicker noticeably while a woman is in the same room. When the woman comments on it, the man tries to convince her she is imagining the flickering of the lights in the room and is for this reason going crazy. Leah Speckhard Album Cover

“The song “Gaslighting,” is probably the most important and one of my favorite because it comes with a real message: Gaslighting should stop for me and all women,” explains Leah. “It bothered my sense of justice to see those things happen to me and my friends when I was younger. I have many amazing female friends, and I’ve seen many of them manipulated over the years. I too have been to a certain extent. I don’t want this for anyone, even men if they are experiencing this. While my songs come from a victim’s perspective, I want to be a little more empowering and say, “We can do something about this.”

Further in our conversation, I learned that in Leah’s life, she cared about a sense of justice not only in relationships, but also in a broader global sense. Leah is also the daughter of a U.S. diplomat and grew up in the suburbs outside Washington, D.C. until the age of 12 when her father was assigned to Belarus. While Belarus had a president, the leadership in the government was similar to a dictatorship.

“I moved to Belarus, and lived there for a few years in a compound where all of the ambassadors stayed. Everybody lived next to the president. He became very paranoid and believed people were spying on him. He blocked water, electricity and heat to the houses, and told residents they had to move for nonsensical reasons. All of the embassies invested money in those houses, so they told him that they had backup generators, and the residents were okay to stay. Then finally, he just said, “Get out.” This action violated an international treaty regarding diplomats, so my family moved back to the U.S. for a year until it was resolved. Living in Belarus really made me aware that we shouldn’t take rule of law for granted.”

After Belarus, Leah and her family moved to Belgium. Leah spent the remainder of her teenage years in Belgium completing high school. Afterward, she decided to pursue a degree in Vocal Performance at James Madison University in the U.S.

“I first became interested in music as a kid, because my family would always sing songs when they got together. My parents are originally from Wisconsin and my grandparents have a lake house there. All the generations would gather when we went there and sing around a campfire, and I loved those experiences. My Dad also sang to us every night before bed, and plays guitar. Music was always around me.

“My parents put me in piano lessons when I was a kid too. I can’t say I loved it; I always gravitated towards the singing and the writing more. I sang in a choir and the select choir in high school. I realized I wanted to do something more serious when I went to college and did voice as my major. However, at James Madison, the vocal coaching was geared towards opera singing, and I realized that I really wanted to write and sing current music. I learned that for me, music was more about expressing myself and sharing my ideas. So I ended up changing majors and working on my music on the side.”

After that revelation, Leah returned to Belgium and decided to change her major to International Relations. She explains:

“Although I grew up in Northern Virginia right outside of Washington, D.C., I lived in a city. James Madison University, while a great fit for some, wasn’t right for me – it was in a very rural area, and I wasn’t used to that. Apart from deciding not to major in music anymore, I also thought the location did not make sense for me. So, I moved back to Brussels and completed a dual accredited American and European degree.

“After college, I graduated and looked for my first job in Belgium. During this time, my family moved to Greece, and they told me, “Why not look in Greece? We miss you, and we’d love to have you around.” So, I found a job at a shipping company in Greece, and moved there.

“On the side, I worked on my music the whole time. I played around Greece, and some people heard my music and they wanted to introduce me to a record label. That’s how I started.”

Standby for Part 2 of my interview with Leah, in which she talks more about recording her first album in Greece, and coming-of-age on her second EP, Sleepwalker.

Arlen Roth’s Slide Guitar Legacy: Everything from Robert Johnson, to The Blues Brothers, to Teaching Students and Major Artists

Arlen Roth, Head Shot Since the age of 17, guitarist Arlen Roth has been influencing the scene of rock music, film, and television with his slide guitar, dobro, guitar and pedal steel guitar-performing skills. His most recent album, The Slide Guitar Summit, brings together many great musicians Arlen admires, like Cindy Cashdollar, Sonny Landreth, Lee Roy Parnell, Jack Pearson, and Tom Hambridge and many more for a large concert and jam in Nashville. At the moment, magazines like Guitar Player and Vintage Guitar have planned interviews with the musician regarding his new work. Most importantly, somebody who knows Arlen personally and lives in my hometown within Huntington spoke highly of his new record. Arlen’s friend Billy said:

“The album I feel will be important to musicians interested in the bottleneck and slide formats. I don’t think any recordings have ever put the “cream of the crop” together in this way and just let them challenge and play off of each other.”

Arlen tells me, over a telephone conversation, “I was talking to a friend of mine, and I said “What should I do for this next project, what’s going on?” Simultaneously, we both said, “What about a slide guitar summit project?” Now, I am known as a guitar player, in general, who has influenced and taught many, but Slide guitar has always been a big part of what I do. In fact, there is a book about slide guitar I wrote when I was 19 years old. It is still the biggest slide guitar book in the world. This was 40 or so years ago. I don’t want to date myself too much, but that’s always been a big thing of mine – specializing in the slide guitar. I am sure you are aware of what slide guitar entails and what it means, and how different it is from other guitar playing, but it has also become the voice of American music these days.”

Slide guitar is a technique of guitar playing where the player presses down on the strings while wearing a piece of bar, brass or glass cylinder on one of their fingers. Arlen adds:

“In the old days, it used to be called Bottleneck guitar because players would take a piece of actual bottleneck and put it on their pinky or third finger, or whichever finger suited them. I prefer a heavy piece of brass. You can also alter the tuning of the guitar to an open chord – EBEG#BE for example – as opposed to standard tuning. There are some great standard tuning slide guitar players, but I prefer the open chords. This started to be common back in the ‘20’s with Delta Blue players like Robert Johnson and Son House.”

Arlen Playing Slide Guitar

If you listen to Q.1043, WBAB, or any rock station within and around New York City and the Tri-state area, you have heard slide guitar. Whether you listened to, The Red Hot Chili Peppers’ song “My Friends,” The Black Crows’ “She Talks to Angels” (in which the guitar is tuned to the open chord), or the instrumental version of Sam Cooke’s “A Change is Gonna Come” (recreated by Arlen Roth), you heard slide guitar. Yes, I am thrilled that the first official interview article on the Music Historian for 2015 covers a guitar playing technique that has captivated all types of audiences. Rest assured; however, Arlen Roth will not pay a simple ode to the beauty and joy of playing guitar. Arlen shares his story about how he was at the forefront of bringing slide guitar into television and film. Most importantly, he talks about the importance of passing his passion of guitar to his students, family, colleagues and musicians who are gaining a new appreciation for American roots music. It is my pleasure to welcome Arlen to the Music Historian.

“When I was writing my slide guitar book at 19, I remember asking myself, “How do I know all of this stuff?” I have not even had time to learn it, but at that point, I had already been playing for nine years. I was deeply involved in the blues and in country music. So, at that time, I was the only person in New York City who was playing pedal steel guitar, dobro, and Hawaiian guitar, just because I loved that sound. I used to tune into the far off radio stations and listen to country music in Upstate New York. Whether I was listening to it from Pennsylvania or Wheeling, West Virginia or the famous WSM from Nashville. I picked up all of those stations, and I would pick up and fall in love with those sounds.

“When you say, you’re the Music Historian; that’s what we all are. We all fall in love with something like the Blues or Country, and we want to keep getting deeper and deeper into it, and it does not take very long. I can remember at 15 or 16 saying, “I love Mike Bloomfield, now I love B.B. King, now I love Buddy Guy, now I love Son House, now I love Robert Johnson.” Being so young and voracious for this material, and so you are learning ten-fold, and the speed at which you pick it all up can be amazing.”

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Arlen was 21 in 1974. In addition to writing his book about the slide guitar (also titled Slide Guitar), he went on tour with the Bee Gees across Canada. In 1975, he toured with John Prine, then between 1976 and 1978, he performed on an episode of Saturday Night Live with Art Garfunkel, taught guitar and recorded his first solo album. In 1983, he would tour with Simon and Garfunkel. However, Arlen assures that his road to success was not always rosy.

“I was in the opening act for the Bee Gees,” recalls Arlen. “They loved my steel guitar playing, so they would have me play on their song [Arlen sings] “I’m a-Goin’ back to Massachusetts.” This is like the real original Bee Gees, before they got into R&B and disco.

“We were touring Canada, and we had just done an album with a $100,000 budget. While we were on tour, we discovered the album was being shelved. It was not going to come out. Some of these things in the music business, you never know how much delay there is. The Slide Guitar Summit, I recorded two years ago. Almost, three years ago. Sometimes, that’s how long it takes to get things together.”

Arlen (middle) with (l-r) Sonny Landrith, Jack Pearson,  Lee Roy Parnell performing in Nashville to promote The Slide Guitar Summit, Jan. 2015

Aside from delays within record productions; Arlen also experienced plenty of challenges on large global tours, this time with Simon and Garfunkel.

“In 1983, I was teaching Paul Simon. I would also help and give him some pointers in some of his songs. Then, they asked me to do the world tour, the big Simon and Garfunkel tour. It was exciting to be on a tour that big, playing for 40,000 to 100,000 people a night.

“When you do a tour like that, the music connects with people, but more as part of an event. You are on the big screen, and one little move you make, gets 20,000 people to yell. It’s a whole different thing. I like it more when you are closer to the audience, and you have a closer rapport with the crowd.”

“True,” I said. “When you are on a global tour, you want to make a bigger event to get more money to pay back more of the expenses (operational). I’ve also noticed across the world, that in some countries, especially in Europe, music is made more for entertainment, and large events like that.”

“Yeah, it’s unbelievable,” responded Arlen. “It seems like they have festivals all the time, and these huge gatherings of people. I remember doing some of them with Simon and Garfunkel, and when the crowd got violent, there were riots and people getting hit over the head.

“We were playing “Scarborough Fair” and people are hitting each other over the head with bottles of Evian. Paul, when he saw that yelled, “Stop doing that. We will stop playing if you don’t stop hitting that guy!” People were getting crushed, running on stage and pulling your clothes; it was kind of scary.

“I also remember being in Boston, and [the crowd] getting unruly. People were hitting us in the face with glow sticks. I saw my niece in the front row, and she looked so worried because she was getting pushed from behind. Once the crowd starts pushing, they don’t stop. So, in the bigger events, try to be as safe as possible. But still, it’s exciting to be part of something on that scale.”

As I thought about having thousands of people watching every move a musician makes on stage, I recall reading about another major event in Arlen’s career where he performed for a large audience. This time, his guitar playing had caught the attention two actors on the set of Saturday Night Live – Dan Aykroyd and John Belushi. A jam warm-up session that night with Arlen transformed into the beginning of The Blues Brothers.

“That night in 1978, [on the set of Saturday Night Live] there was no “Blues Brothers” yet. Belushi comes up to me, puts on a hat and sunglasses and says, “Look, we are going to warm up the crowd. We’re going to put on these blues outfits, and we are going to be these blues guys.” We just warmed up the crowd with a song, which happens to be on this new album, “Rocket 88,” which I also did with Johnny Winter on the new album. John Belush (Left), SNL Host (Middle), and Arlen Roth (right) on the set of SNL, 1978

“What happens at Saturday Night Live, is you start on Wednesday, and by the time you hit Friday, you do the show over, and over. You have a rehearsal, then a dress rehearsal, then a live show. By the time you do it, you don’t even care anymore. You don’t even know it’s live, you are like blind. They keep cutting routines, changing them, and I remember I was backstage with Belushi.

“I wrote out the words for him, and he was very much an actor saying, “Quick, give me the information right now.” Then I remember Andy Kaufman was there, and everything was amazing. Then, we hit the stage and warmed up the crowd with “Rocket 88.” In fact, later that night, after the show, we all went to this bar afterward – because the party never ended with Saturday Night Live – and we were jamming and playing the blues. That’s what turned into the Blues Brothers.”

According to outside sources, The Blues Brothers became a musical sketch on SNL, then filming of the movie started in 1979 and then premiered in June of 1980. While it earned just under $5 Million on its opening weekend, it went on to gross $115.2 Million in theaters worldwide before its release on home video. The film has become a cult classic (en.wikipedia, 2015).

By the 1980’s, Arlen had taught Paul Simon, toured the world, and contributed to the beginning of The Blues Brothers. In 1986, his influence would later grab the interest of director Walter Hill, who had just started filming the film about the legendary Robert Johnson titled Crossroads. Walter invited Arlen on the set to be an authenticator for the film, to play much of the guitar in the movie and to coach Ralph Macchio on his playing, and the guitarist made sure to deliver.

“What happened in a scene – which included Robert Johnson in 1937 recording in a hotel room in San Antonio – I said, “Hey look, the guy has tuning pegs on his guitar from the 1980’s.” They [the pegs] were bright chrome, and I told them, “No, you can’t have that.” Walter had to shut everything down just because I said that. I told him, “We’ve got to get the right guitar. If I am hired here to make sure that all the guitar scenes go down right, even if the guitar is wrong. I am going to point it out.”

“The actor who came in said, “Oh, don’t worry, I’ve got it covered.” He didn’t have anything covered. He did not understand that the guitar had to be the right one for the era of the scene. So, we shot another scene instead and then, the following day; we shot the authentic and correct Robert Johnson session.

“Walter would sometimes let me sit in the director’s chair and direct the scene. He already had his camera angles set right and said, “Arlen, this whole scene is about the music, and I don’t know anything about it, and you do. So, I’m going to go in my trailer, and you be the director.” I thought, “Wow! Here I am in the middle of a Mississippi cotton field sitting in the director’s chair saying “cut.”” Everybody was looking at me like I was the director now. They did not even miss a beat. I personally think Walter did that to give me a little thrill.”

While Arlen acted as a director for a popular film, performed on television, and taught famous performers, he did not stray away from his life as a performer and a music teacher. He did not depend on these once-in-a-lifetime opportunities for his living. Arlen claims that teaching and showing an artist’s innermost passion is what he is all about.

“Many years ago, I was one of the first people to ever document famous musicians teaching. I had started a company with my late wife Deborah called Hot Licks. We formed it in 1979, and it was as far back as 1973 that I knew I would start it one day. In ’79, I started recording my teaching on audio cassettes. I then found other peers of mine – guitar players, piano players, drummers, whoever might be – anyone who would be willing to do something like this. It was a very new idea – it was not something many players embraced – the concept of laying it out on the line and saying “This is what I am about.” I am self-taught, I never took lessons, I don’t read music, I only learned in real life, in front of real people!

“I thought audio recorded lessons was a great way for people to learn because, and till this day, I still encourage my students to tape their lessons. I teach privately, and I always tell them [students], please tape it [the lessons] because you will lose everything, you will miss a lot of what we say. One day, a student said to me, “I miss those lessons on tape.” That student moved out to Colorado, and I said, “Aha! Lessons on tape. That’s what I will do someday when I need to start another business.

“Music is up and down. I was touring off and on, in between teaching and recording. When I got to the point of doing [one of the earlier albums] Toolin’ Around, I had many folks who had done videos for me, like Brian Setzer, Albert Lee, Danny Gatton – who was a big fan and friend of mine – Duke Robillard, Jerry Douglas, the incredible dobro player who performs with Allison Krauss, played on the album with me. This [album] stretched from 1989 to 1992, and it came out with 8 or 9 artists on it with me.”

Arlen playing guitar at Building 24 in October 2014 Arlen now touches on an important point – the fluctuation in the music business. For many musicians, across the different generations, teaching had provided a stable endeavor for instrumentalists. He claims that this is why he stuck with teaching. In addition, teaching brought Arlen equity.

“I figured that no matter what, people would enjoy my playing and be interested in my playing because I would change the way people were learning the guitar. I had self-taught musicians, teaching everybody else to teach themselves.

“Many of the artists I recorded or filmed never actually sat down and ever had to explain what they did. I had Buddy Guy talk about the blues. Here is a guy who is my hero from when I was about 15 years old, telling me, “You’re the boss, tell me what to do!?” I said to him, “Buddy, just do it, just play.” All the people who I had admired for many years, some of them whom I really looked up to, suddenly there they are sitting in that chair, in front of those recording cameras for an instructional video, produced by ME!!

“I had directed more than 180 instructional videos with about 140 artists, over a 25-year span. It was quite something. We had 2 million students worldwide; we would make these documentary-type videos into films or box sets. The company that bought my business is still to this day converting things over to digital, DVDs and little snippets on the internet.”

Arlen also filmed about one thousand instructional lessons for Gibson.com, each being five or seven minutes long, but some over an hour in length. He describes them as “a meaningful vignette of an archetype, a certain aspect of guitar playing and music that is a little gem that someone might hook onto and say, “Wow. I never knew about that!””

The musician expresses, “there is a lesson to be learned in everything.” He also believes in “the timeless quality of passing all of that information onto people” and down to his family. Lexie, Arlen’s second daughter, picked up the bass guitar when she was eight years old and entered the world of performing within her teens. Now, in her mid-twenties, she is working on her third album. In the meantime, Lexie also works as a natural gourmet chef. Earlier this month, she starred in a commercial for the Food Network.

“She writes great songs,” says Arlen. “Many of them are very hard-hitting and she’s wonderful and incredible with lyrics. Give her a few chords to go with a guitar part, and before you know it, there is another song.”

Arlen’s first daughter Gillian, who had incredible poise, beauty, and dignity, learned to play the guitar, and started doing commercials at 11 years old. She also performed with Arlen at a concert when she was 12. She even received a contract to star in a television show, where she would be the main actor, guitar player, and singer. Sadly, in the late 1990’s Gillian passed away in a car accident at the age of 14, with her mother, Deborah just two days after she had recorded the theme for that show.

These talented girls learned guitar early from watching their father. Reflecting on the lessons Arlen gave students, adult performers, and his family, I wondered about the most important lesson Arlen learned from his lifetime in music. I asked, “If there were any advice you would give your younger self, what would that be?”

Arlen says, “Because I did start playing so young, I worked with many people who were much older than me. Looking back, I got the spotlight a lot, but people also took advantage. I think you have to be a little cautious about that; there are must as many predatory people out there [today] as there ever were. When you are young and happy to do anything for any money, people start to know you are not the kind of person to turn stuff down.

“Something good has always led to something else. If you do something great, the word spreads and you get called for something better the next time. For example, in my old days in New York, in the early ‘70’s, I would get called to do recording sessions. I really grew up listening to the music that came out of California, Chicago and Nashville. What made me stand out in New York at that time was, there were not too many people my age who played slide guitar, dobro or my unique string bending method. They could not even get a good sound on a guitar in New York.

“I came to New York [in the early ’70’s], into a recording session. I would hear myself play on the record what sounded like this little “chink, chink, chink” sound. I told them, “That’s not the sound I am giving you. I’m giving you this wonderful rich guitar sound,” but the guitar was not important. The guitar was secondary, and you always had to be careful of what you’d say to these folks.

“It [New York] was a horn town, where they wanted to hear strings, horns, piano and drums – jazz. Now, I think there is a wonderful movement in New York and Brooklyn where many people are embracing the roots of rock music, the blues, and the country sound again.”

Recalling this experience in New York during the 1970’s, I asked Arlen what he learned. He responded:

“[I thought], “what are they asking me to record here?” I am recording nothing on this guitar. They were so impressed with me; they saw me perform, they jumped out of their seats and the next thing I know, I am playing “chink, chink, chink” on a record. Then I realized, this is what it is [sometimes] to make a record, at least back then. In those days, it was about overdubbing, layering, getting different sounds, going for hours and hours, breaking for lunch, and then doing it again.

“It was a whole different experience that I never knew. You learn from everything you experience, and all that learning is beautiful.”

In addition to the openness to learn, and the need to protect oneself from being misled, Arlen thinks of another piece of advice he would like to give his younger self:

“Stay true, and learn from those lessons. I had recording gigs that were just nightmares. You walk out of there, and you feel like you aged ten years. The reason it was such torture is because I already had the direction I needed to go in, and they were trying to force me into another thing. That’s part of working as a session man or a musician. Sometimes you have to play backup, adhere to what they want, and be attentive to find the moments where you can shine, and be your creative best.

Slide Guitar Album Cover “You have to stay true to your music, stay ahead of the pack. Don’t try to be a trend follower, it is better to be a trendsetter. Pretty soon, people will come to you, and turn their heads to what you are saying. I think that’s a little bit of what’s happening now with The Slide Guitar Summit.”

From Hollywood films to recording studios in the south, and on television, slide guitar has become very prominent in soundtracks. Interestingly, the average layperson does not think they are listening to slide guitar. Therefore, Arlen decided The Slide Guitar Summit would help educate and seize a very special moment. He explains:

“I’ve got this wonderful breadth of people, great friends and greats who play various forms of slide guitar,” which includes Sonny Landreth, David Lindley, Rick Vito, Johnny Winter, Lee Roy Parnell, Greg Martin, Jimmy Vivino and more.

Arlen also asserts that when people think of slide, they think of blues. Slide Guitar Summit however, will expand into many different territories when it comes to slide guitar music. While listeners can expect the electric blues and Delta blues, they can also expect rock, southern rock, country, and Hawaiian. It is a little more challenging to categorize, but that is what makes it fun. Listeners can expect duets between the artists mentioned above and tributes to songs that have become classics within American music.

In his concluding words about The Slide Guitar Summit, Arlen says, “I wanted to do something that was going to catch people’s attention, and get them to appreciate it and love it. For me, I think of it as a legacy. To me, it is very much about what I am doing now. I loved getting together with these people. Some of the musicians, I had never met before or played with before, and some I had known quite a bit. So, we are going to get it all out there and make something new!”

Arlen Roth and his Slide Summit band will be in upstate New York on May 29th and 30th. Before that, he will probably hit New York City. To get the most updated information on concert dates, standby his website and Facebook.

I let Arlen take the reins of this conversation to share his amazing story. What many music listeners often forget is that music is cyclical. While the slide guitar tunes I learned when I took guitar lessons as a teenager are not the same tunes Arlen taught himself when he was a teenager; that technique transcended eras and continues to do so. What also transcends eras are the lessons musicians learn from being within the business.

Performers and recording artists continue to learn how to walk that fine line of staying open to new experiences within creating music while never losing focus on the sound and the style that makes them passionate. For Arlen, it was always about the playing and being self-taught. For other musicians, it may be about revitalizing a genre that made them happy growing up, or experimenting with various genres, or focusing on layering sounds within music, or simply about performing or collaboration. Whatever we stand for as professionals, we must never lose sight about what makes us who we are. Prosaic? Sure. Valuable though? Yes.

Works Cited

Wikipedia.org (2015 Feb 17). The Blues Brothers (Film). Retrieved from http://en.wikipedia.org/wiki/The_Blues_Brothers_(film)

Disclaimer: All Photos were published with permission

“Alone the other Night”: A Fresh Focus on Indie Pop

Official Press photo of Todd Carter

Official Press photo of Todd Carter

In Songs for a Traveler, The Looking had a specific goal – make archaic Americana folk songs great for Rock ‘n’ Roll. In their newest EP, Alone the other Night, Todd and his group celebrate an era of songwriting from not too long ago through a meditative message: never fear that you cannot successfully meet a challenge.

The opening track to the band’s new EP starts with an element rather foreign to the rockin’ folk songs from the last record – a melody line with a definite meter but free flowing rhythm. The lyrics include: Alone the other night/ I lost my mind here/ he went missing for a while/ I felt no fear/ I wonder if I’ll miss him/ Or maybe I won’t care/ chalk it up, a little whim/ I won’t feel bare. In the second chorus, Todd sings, In the morning light/ I found myself cheered/ thinking of my headless nights/ A genie force, a mindless seer/Looking under rocks and stones/ Searched around to find what’s new/… Light my mind, the heart will choose.

The next track, “Lightning my Mind,” has a rather passé verse but incredibly memorable chorus in a major key and a catchy rhythmic application of lyrics to the chord progressions. Meanwhile “Waitin’ On You” includes a verse that repeatedly plays a minor chord, and a chorus in a major chord which recites one simple message – I’ve been waiting on you/ standing here ‘til you’re passing through… There is no transition between verse and chorus, and there is no need for one. Finally, the song ends in one sad minor chord.

The compositional elements of these songs stylistically reflect indie-pop of the ‘90’s. An ode to the 3-minute song also appears in this EP. The Looking embrace this type of songwriting with lyrics that reflect a lesson that listeners from all generations should learn at any age – the anxiety we experience with any major or abrupt life changes dissipates. The lyrics in the first verse of “Alone the other Night,” I lost my mind here/ he went missing for a while/ I felt no fear… I found myself cheered perhaps best represent this lesson. While everybody has had the opportunity to realize this various moments throughout their lives, very few slowed down enough to notice. Todd Carter at the Rockwood Music Hall, March 2014

Although listeners will most likely have a greater affinity for “Lightning My Mind” and “Waitin’ On You”; “Alone the other Night” acts as the best opening track for that album. The meter is also slow, and the only melody (which I have had trouble singing back) is solely produced by Todd, helping to calm listeners’ minds into a meditative like state. Why not try, it lasts no more than 4 minutes. Afterward, listeners can experience those indie-pop filled tunes later in the album with a fresh focus.

In his own words, Todd says “I love the contrast and variety of the songs on this EP. It was a joy to record with Dan Rieser (Rosanne Cash, Marc Cohn), Diego Voglino (Mudville, Marshall Crenshaw). Bill Finizio (Bill T. Jones), Adam Kromelow (Alice Tan Ridley), and John Carey (Oz Noy, Steve Holley) who are such talented and accomplished musicians. It was also wonderful to work with Richard Hammond (Joan Osborne, Lucy Woodward) for the first time.”

The Best Artist Interviews of 2014!

You are right; I wrapped up the departing year yesterday with looking at what listeners found most interesting in New Music for 2014 regarding major music events in New York City. Now, I want to welcome the New Year with a look at which interviews Music Historian readers from everywhere, 88 countries including the U.S. (leading the pack), then Brazil, and Germany not far behind, found most exciting. Let’s start the countdown!

No. 5: Juicebox

Soul, a foundation that can’t go wrong: An interview with Juicebox members, Lisa, Nick, Isaac & Jamie

Juicebox Perform at the New Yorker Hotel (l-r): Isaac Jaffe, Lisa Ramey, Nicholas Myers, Aaron Rockers From the moment, they walk up on stage; people in the audience are ready to have a moment with Juicebox’s performance. In an industry full of maybes, one thing that will always be definite for this band – they will always give their listeners an unforgettable show and music that will move them.

 

 

 

No. 4: YUZIMA

A World of Wonderful Machines: The philosophy behind Yuzima’s new LP Yuzima poses for photo shoot, for his insta-album, BASH, to be released digitally on October 7th

YUZIMA wants to express the nature of machines – systems that leave little room to reinvent the wheel but at the same time require changes, usually brought about by the continuation of time, in order to survive.

 

 

No. 3: The Blackfoot Gypsies

The Blackfoot Gypsies: Modern Southern Rock That Helps You Release Internalized Feelings

 This Nashville-based group has the perfect American music that will help you temporarily lose yourself, feel the good and bad, beautiful and ugly, positive and negative emotions all at once. The energy from The Blackfoot Gypsies’ music vibrates in both their recordings and live performances.

 

 

 

 

No. 2: Kim Logan

Plugging into Modern Southern Rock: My Interview with Kim Logan 

Kim Logan has found her voice within the Southern and Classic Rock genre, and she flexes it freely. Whether listeners are attracted to her country songs, driving rock ‘n’ roll riffs, or blues-infused choruses, they are bound to hear the voice of a woman who delivers clever lyrics, thoughtfully written compositions, and warmly recorded sounds.

 

 

 

 

No. 1: Imagine Dragons

Imagine_Dragons Yes. This article is from two years ago. It still seems to attract new readers. Plus, why not celebrate this article a second time? 2014 was a big year for these guys too – they performed at the Grammys.

Opening Doors: Imagine Dragons’ Bassist, Ben McKee, talks about the band’s exciting journey

Ben McKee talks about the career-changing moments that have brought Imagine Dragons to this moment in time – recording a national album with producer, Alex Da Kid

Readers, thank you for a great year. Juicebox, YUZIMA, Kim, and Gypsies, thank you for the conversations and shows. Alyson Greenfield, Pam Lipshitz, and Pamela Workman thank you for the amazing experience at NMS. To everyone, Happy New Year!!!

Wrapping Up 2014: What People said about music, and what I wish to see in music reporting

In 2014, Music Historian experienced its most decorated year. The New Music Seminar opened opportunities to listen to industry experts. Through this event, I also spoke to musicians who currently modernize classic rock and Americana, (Kim Logan and the Blackfoot Gypsies), revitalize the sounds of 1970’s funk and soul (Juicebox), and pay homage to some rock genres critics have often thought of as outdated or even obsolete, including grunge (Desert Sharks). The Governors Ball Music Festival presented a chance to apply the market research, strategy and consumer studies I had gathered at Business School in real life, and an interview with The Naked and Famous. Finally, during CMJ, my business colleagues introduced me to musicians who stood up for specific causes. Janna Pelle, for example, raised awareness for pre-Leukemia. Then, YUZIMA addressed the pettiness of homophobia with his artistic flair.

Looking back on a fantastic year, I am curious people say in the final weeks of 2014 about The Governors Ball Music Festival, New Music Seminar, and CMJ. I look at what people Tweeted over past three weeks and created a word cloud analysis to understand what was trending in regards to these events. Here is what I learned.

Governors Ball Music Festival

GovBall2014_Word_Cloud

“Tbt” appears in this word cloud as one of the largest after GovBall2014. Those of you Twitter fans know it stands for “Throw Back Thursday.” Naturally, one can assume that many remember the 2014 Governors Ball Music Weekend in the final weeks of December. As for musical acts that appear in the cloud, it appears that the Strokes and Vampire Weekend show up on most these Tweeters’ minds as December comes to a close. Out of all the musical acts that the Governors’ Ball brought New Yorkers; these were the two bands which came out on top.

In terms of consumers’ behavior at the festival, aside from the obvious subject, music; the words “festival,”  “photos” and “selfies” might indicate that this event was also a time for many celebrating together to make memories. Based on the activity I saw of people interacting with one another, I can say this is definitely the case.

New Music Seminar

NMS_Word_Cloud In the case you notice this word cloud is more compact than the last, that is for one reason only – I wanted to make sure I gathered at least 100 Tweets for each cloud. In the case of the New Music Seminar, those Tweets extended all the way to June 11th, the day after the event concluded. Meanwhile, GovBall2014 and CMJ, included 100 Tweets that were posted between early December and now.

So what do I see for this word cloud? Aside from New Music Seminar, I see “marketing,” “insights”, “streaming,” “industry,” “underground,” “marketers,” “Tips,” “Tune,” and “Battle.” This last word most likely refers to the battle of the top three bands at the 2014 NMS looking to win prize money. These bands included VanLadyLove, Kiah Victoria and June Divided.

VanLadyLove seems to be the only band which has appeared in the cloud. This is no surprise since they won the battle of the bands at this year’s NMS. Just like the word cloud for GovBall2014, you will see TBT. So what did Tweeters throw back on Thursdays where the NMS is concerned? Pics and articles of artists from the NMS in the late 80’s and early 90’s who quickly became famous, including Nirvana and Madonna. These Tweets that go to show readers that no one can ever expect who from the NMS will make it to the mainstream in the music industry a few years.

CMJ

CMJ_Word_CloudIn the CMJ cloud, the words which stood out to me include “new,” “songs,” “Jazz,” “Videos,” “news,” “one,” “unbreakable,” “interview,” “best,” “premiere,” “Murad,” and “Lucie.” How relevant are these words to what people have tweeted about CMJ in the last few weeks? Here is what I observed:

Jazz refers to “The Jazz Junes” from Philly, which have been popular in many Tweets. An interview with CJAM 99.1FM (Windsor, Detriot, MI) Music Director, Murad Ezrincioglu by CMJ received plenty of attention. Then, the English-born, New Zealand-raised, Nashville newbie, Lucie Silva premiered her song “Unbreakable Us” at this event too.

Social Listening in Popular Music Research

Although only 7-10 tweets included any interest in Murad or Lucie, these are the only news sources that showed up consistently throughout all the content from the 100 posts I gathered. I have also noticed in the Tweets for the Governors Ball Music Festival and the New Music Seminar that some subjects will receive more popularity than others. Now I ask, what matters more when reporting about Twitter trends regarding an important music event, quality or quantity? Here is what I think:

The number of Tweets leads to a clear distinction of what is popular by quantity, enough that it can be considered a trend. Further, the more people tweet about a subject, the greater the variation of the audience. On the other hand, the quality of the content of what people tweet provides insights to the concepts people consistently associate with CMJ, something known as brand mapping. In addition, the strongest content will include a specific emotion, strong mood or preferential word within the Tweet and include a link to a specific web page. Such messages include content like:

@LucieSilvas, I think I love you. This is beautiful. http://www.cmj.com/news/track-premiere-lucie-silvas-unbreakable-us

Check out this Q&A by @CMJ featuring one of our favorites Murad Erzinclioglu of @CJAMFM! http://www.cmj.com/column/on-air/qa-murad-erzinclioglu-music-director-cjam/

The smart chart I have made below shows that looking at both quantifiable and qualitative information within the content is important.

Quantity vs Quality

 

For whom does this information matter? A marketing consultant or public relations consultant working with a musician, or a music journalist? I would say for both. At least this is what I learned as a marketing student at Baruch College, as I completed a course in web analytics and intelligence. In this class, my final project involved working with Brandwatch, a social media listening tool and using it for the Music Historian.

While I did not know it then, I would soon learn that tools like Brandwatch looked very closely at trends on Twitter regarding specific news stories and examined both the quantity and quality of Tweets. When I did some research about the music consumer at the Governors Ball Music Festival back in June, I used this tool to see which Twitter users would be most interested in attending the event. Please read more here. Further, those who expressed interest by Tweeting about bands they looked forward to watching at the festival, made part of a specific demographic I would have never discovered otherwise.

Social listening is certainly one way to gather information about music consumers who would show interest in the musical talents at a specific event. Most importantly, social listening might also provide marketers, public relations experts and journalists information on how audiences perceive a musical event without having to reach these consumers personally.

What I would like to see in Music Journalism

While social listening is one way journalists can improve their research in regards to what people say about new bands and music; I also would like to see more actual music journalism. Just like I discussed with Janna Pelle last month, former musicians have their reasons for discontinuing music. Nevertheless, they still have an ear for music that they had developed when they played an instrument and spent more time performing.

I would like to see journalists who have played instruments once upon a time, to incorporate their musical skills into reporting on new music from rising talent. Although I understand entertaining content reaches audiences easier, readers are seldom challenged. Perhaps this is due to my bias that there is an art of asking quality questions. What are quality questions? Let me explain:

Avoid ‘yes’ or ‘no’ Answers 

These types of inquiries should only be asked if they are essential to the context of the conversation.

If your research can already answer the question, DON’T ASK!

If a publicist provides you with a press release about an artist who announces they are working on a new project, study that release. Doing so will help prevent redundancy and focus on what you really want to know about the artist. Further, the artist you are interviewing is also a business person with plenty to do. I guarantee the artist will feel like you are respectful of their time by asking questions they have not already answered through any press materials, including their social media profiles.

Stick to the music

Like many, I agree that you don’t need to get too technical with an artist about their songs. You are trying to understand what motivated a musician in their songwriting by listening to their answers to your questions. On this note, don’t ask loaded or uncomfortable questions about a performer’s personal life, finances, or families. If the musician specifies that personal values like religion, social issues or inspire their songs, then you are welcome to ask these questions. Remember to ask in a context that will not diverge from the topic you are most interested in – their music.

A Pop Album Inspired by the Evolution of the Classical Piano: Interview with Janna Pelle, Part 2

I return to my interview session with Janna Pelle, which took place on the first Thursday of November, at the Bosie Tea Parlor in the West Village. As Janna received her order of Mau Feng tea, I asked her about the challenges and rewards she experiences in her career as a musician. She responds:

Janna Pelle_Pianos_Key Change launch_11/10/2014 “Other than making money, I think the challenge is to be able to stay true to yourself. When you decide you want to do music professionally, you don’t know exactly what that would mean for you, or what you like about music. Will it give you the same sense of fulfillment that you would get in a job? Are you up for it? Do you want to do music your whole life? You need to enter with a very open mind. If you don’t do a certain thing, realize it does not mean you are selling yourself short, or failing. It means you are learning how to make yourself happy, how to support yourself, and balance all of these different things going on around music – even your lifestyle or sleep schedule. That’s the challenge, accepting what being a musician means to you.”

“It’s like taking care of a baby,” I commented.

“It is a baby!” Janna positively exclaims. “It’s like your creative brain child. And as a musician, you are always in a state of flux. I’ve been playing keyboards for other bands, making posters for them, and more. It goes back to the feeling like I am providing a service to people. That’s going to make me happy. I would prefer to do something that makes me passionate.

“I don’t know what type of audience I will reach at any time, but I know that when I perform for Beatles Fest, my own shows or a cover set, I can feel good about myself. I completed work for somebody, they appreciate the fact that I am playing their music, and that’s my job.”

The subject of audience reminded me of Janna’s plan for Key Change, the album which received the dedicated concert from earlier this week. The concept for this record involves following the chronological history of the keyboard’s evolution from harpsichord to synthesizer. Further the music in this record mixes classical with pop, and offers an ode to the versatility of the piano and all the changes it underwent throughout history to make it better.

“The evolution is really interesting,” begins Janna. “There is no other keyboard instrument like the modern piano. You can do everything with it; play delicately, legato, staccato, very high, very low, loud, or soft.

“The earlier keyboard instruments were all imperfect in some way. The clavichord was perceived as a passive instrument. Then, the harpsichord was built for really small rooms – it was the elitist’s instrument present at dinner parties for all the kings, queens and important politicians. Organs, which actually came before these instruments, were placed in churches with high ceilings and started to be adapted for concerts. Organs were, however, huge and importable. People couldn’t do anything with them, including playing very short notes as the sounds linger in the pipes for a long time. The modern day piano blends portability, mobility, long notes, short notes, and all the qualities of the earlier keyboards together. You can play harpsichord music on the piano, and anything.

“Part of the reason I love the piano is so much is because it is a solo instrument. When I came to New York, I said to myself, I don’t have all of these other instruments [with me]. With the piano, I am able to write for myself, sing and accompany myself. I also like how it is a percussion instrument. I love playing heavily on the keys and not worrying about anything really. It is not hard to produce a note, compared to the violin and other instruments, like woodwinds.”

As Janna worked on the album, she had the opportunity to work with a musician from Juilliard on one of her songs. This made her think about marketing to an audience of classical musicians, conservatory musicians, or dormant musicians. Janna explains:

“I am not sure what your reason for being dormant is,” Janna says, “but the people I know who say they’re a dormant musician claim it’s because of time consumption. I think many of these dormant musicians have not listened to anything other than the pieces they played growing up. I think they will find this album interesting and fresh. And there are a lot of little tasteful musical moments that music nerds will be able to appreciate.”

One song from Key Change my audience in New York City will definitely appreciate is “City Life,” in which Janna sings … So, this is city life/ for better for worse/ even on a shitty day/ I still live in the greatest place on Earth. I am sure anybody who has taken on the city at one point in their lives will relate to some of the lyrics in this song. If you live in New York, enough said.

I wondered about the moment Janna had – and I ask this of all my musical subjects – when she decided to become a musician. She answers:

“That moment is still evolving. When I graduated, I wanted to try being a musician though I didn’t know what that meant. I just knew that for a fact from the time I left school, moved back to Miami (the singer’s home town) for two months, and then came here. I could have gone right into advertising, there is an advertising school in New York. I thought about going to Spain for a little while to teach English. I earned a minor in ESL, and linguistics, and that always interested me. Yet, I felt I could do that at any age. It was mainly just feeling like it was my time to do this. I’m as young as I am ever going to be today, so it’s time to do it.”

Wherever Janna goes with her career and however long she decides to stay in music is up to her, and her future looks bright. Aside from her immediate confidence, charm and her passion for songwriting and performing, Janna has support from many different communities – her peers, patients and their families battling a serious illness, the artists who join her during a performance, the lovers of music she wins over with her songs, and the business partners who help her along the way.