Daylle Deanna Schwartz, Former Rapper Talks Music Business, Empowerment & Self-Love

Daylle Deanna SchwartzLast October, New York City’s first while-female rapper, Daylle Deanna Schwartz passed away. Last Saturday, a beautiful and warm day in April, Daylle’s family and friends held a remembrance for her at The Open Center. Inside a spacious room with large windows on the second floor, everyone gathered to pay their respects to Daylle. They talked about how they have come to meet her, the time they had spent with Daylle, and how she left an impression on their lives.

I had come to know Daylle back in the Summer of 2013 when I interviewed her for the Music Historian. Learning about her background in music, her strides within the industry, and her advocacy for self-love, made this interview and article one of my most memorable. Meeting her family and friends, whom she has touched with her energy, love and positiveness – and who reciprocated the same to her – made me realize there was a backdrop to this artist’s life that I did not, nor could not see the first time around.

Throughout her life, Daylle was a rapper, teacher, entrepreneur, writer, and former Board Member of Women in Music and a committee member of New York Women in Communications. She also dedicated her life to her daughter, grandchildren, and all of her family members. Even when Daylle split with her husband, she always remained a great friend to him. Friends and family members said that regardless of her busy work schedule, Daylle made an effort to stay in touch with everyone closest to her.

While everyone has a public persona and a private persona, I believe there should exist a characteristic common in both. For Daylle, this characteristic was empowerment. Based on what I have learned from our interview years ago, the self-love she talks about closely relates to how she empowers those around her to feel more confident in who they are, braver in verbalizing their needs, and more accepting of what they need to fix within their lives. Reflecting on what I learned from her family and friends, Daylle advocated self-love and empowerment to everybody, like a need everybody required whether they admitted it or not.

In honor of the celebration of Daylle’s life, I republish my easy-to-read question and answer interview with a rapper who broke stereotypes to make her fantasies real, showed the world nice girls can finish first, and spread the word of self-love. I also republish this article as a “Thank You” to Daylle’s family and friends for having me at her remembrance. To my readers, let this article be a reminder of how far the industry has come in including ethnic diversity among genres like hip-hop, and how much attention gender inequality still requires.

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(First published July 19, 2013)

Prior to becoming the founder of the Self-Love Movement™ and the author of How Do I Love Me? Let Me Count the Ways, Daylle Deanna Schwartz, first left her mark on the 1980’s music scene in New York City as the first white-female rapper. Shortly after, she would become one of the first women to start her own record label.

When I listened to Daylle’s song, “Girls Can Do” I initially thought, “how charming.” Then I listened with my Music Historian ears, and heard a song that encouraged women to value self-respect and break the feminine stereotypes that lingered in both society and the music industry during the 1980’s. That stereotype being that a woman could not achieve everything she desired without compromising her emotional self, femininity or well-being, especially when it involved music or any profession.

As I personally reflect on my own professional experiences from the past few years, many women today continue to think they need to change themselves in order to get ahead in their careers. I also feel that many women still live with the illusion that personal and professional success is measured only by material; a belief that causes them to disregard genuine happiness.

As Daylle furthered her experience in the music business, she started to carve room for another passion – writing about self-empowerment for musicians and women. Today, she advises clients on how to manage their own music careers and focuses on growing the Self-Love Movement™.

In my first Q&A segment on Music Historian, I talk to Daylle to find out what she learned about being a woman in the music business, the advice she has for other female professionals, and why her 31 Days of Self-Love Commitment matters.

Music Historian: Tell me about your career as a rapper.

Daylle: During the late 1980’s, I was a teacher, and I remember feeling so bored and creatively stuck. In those times, my students were doing the human beat box in class. I would feel the beat and start to write my own raps. Article about Daylle by Newsday from the 1980's

My students were always rapping in school, and one day they dared me to rap. They would say “you cannot rap because you are a white lady,” but I told them I could rap as well as anybody out there.

In those days, there were no white rappers. This was before 3rd Bass and Vanilla Ice, and the only female rappers before Salt-N-Pepa were Sparky Dee, emcee The Real Roxanne and Roxanne Shante.

Then they [my students] told me I couldn’t rap because I was too old.

How old were you?

I was in my 20’s.

That’s not old by today’s standards.

Yeah, but I was also a teacher. The students would say “we don’t know how old you are, but you must be too old [to be a rapper] because you are a teacher.”

That’s how they assessed me as too old. Although I was in my early twenties, I was perceived as a grown-up. Most rappers typically start when they are teenagers. While they are in school, they build a fan base, then receive a record deal and obtain fame during adulthood.

I wanted to rap to prove a point. I wanted to show my students not to let stereotypes stop them. I didn’t want kids to grow up believing their sex or skin color could stop them.

Eventually, I would go into the streets and rap. At the time, Davy DMX lived in the neighborhood and heard about this “a crazy white teacher rapping.” He sent someone to recruit me, and as soon as I was introduced to him we started working together.

I met Kurtis Blow and a few other rappers. I soon recorded my first record with Davy, “Girls Can Do.” At that time, Kurtis also invited me to come along on his European tour.

In the U.S., mostly Black Americans listened to hip-hop, and it took some time for this music to cross over to different nationalities. Europe had a very different scene. Most of the audience members at the shows Kurtis played on the tour were white kids.

While I was in the UK, I made some contacts, a few great ones and kept in touch with them afterwards. I met a guy who wanted to manage me when I was sure I was going to [professionally] rap. He was the manager for a rock band that was popular in the late 80’s and early 90’s, Fine Young Cannibals.

My manager helped me get onto a few radio shows in the UK and helped me gain a lot of publicity. Unfortunately, though, I couldn’t get signed.

You had all of these fabulous publicity opportunities but still could not get a deal?

Yes, my manager in England eventually said “I give up. They just don’t want a white woman rapper.”

When I returned to the U.S. and to teaching, my students would tell me “You have to shop a deal here.” So I started paying people to shop a deal for me, but they took my money and did not do anything.

Is that when you decided to do Revenge Productions?

My students followed the story, and they would say “You have to get your revenge on them; they’re ripping you off…” That’s when I started Revenge Productions and then Revenge Records.

Revenge Productions and Revenge Records did quite well. I released “Girls Can Do” under this label, and DJs picked up on it, and the song sold, and I got distribution for my label.

Getting ripped off and losing money eventually taught me that I was doing the business all wrong. Then I started doing it right.

Part of my “revenge” stemmed from the fact that people tried to take advantage of me. I also had a mentor that was a very powerful man. He had told my father he would take good care of me. After that though, he tried to rape me. That made me more determined to succeed on my own without having to give up my body.

[The music industry] was very misogynistic then. Every woman that went to a music conference wore a skirt up to the top of her thighs and a blouse buttoned down to her navel. Many women were using their bodies to get ahead.

Although I am not sure whether I was the “first” woman to start her own label, in those days, I never met another woman that started her own record company. I knew women that created labels with their husbands like Monica Lynch who was married to Tommy Silverman and she started Tommy Boy Records with him. I did it all by myself, and that was another reason I had difficulty being taken seriously as a business woman.

Daylle Deanna Schwartz's novel, "Nice Girls Can Finish First" Since being nice did not get me anywhere I started to be aggressive and tough. People did not like me, and I did not like myself either. I had to learn to manage myself in a way where men could take me seriously without having to act like a perennial bitch. In fact, many of my lessons in my book Nice Girls Can Finish First come from my experience learning to carry myself in a way in which people would like me and also know that I meant business.

Many young professionals today continue to struggle with finding a position that will make them feel empowered. Sometimes they think that in order to obtain that appropriate role, they have to change. What do you say to this?

I focus on this a lot in my writing. Women often feel like they have to play on a man’s level and usually that does not work. Men don’t like women that act like men. While several men might easily be excused for behaving abrasively and aggressively, yelling and screaming, and using inappropriate language; a woman that behaves in this manner is not accepted. A woman has to walk that fine line between asserting herself and making sure people still like her.

Women also have trouble separating doing favors for people and charging money for their services. A young professional, for example, may know how to build a website, but everybody wants to have one created for free. Many women struggle with saying “this is my livelihood and I get paid for it.” I see this happen all the time.

In my personal experiences, I hear from individuals trying to break into the music industry or write a book, and they will approach me and ask me to read their manuscript. I will say “all right, here is my fee…”

Women must always remember their needs to understand there is a personal and business side of themselves.

In addition, many young women who cannot obtain that one position that will empower them actually start their own opportunities. However, even the most entrepreneurial individual might be afraid of not making enough money, being creatively restricted or coming to a dead end job. What do you say about these fears?

If you face your fears, they go away. It is a matter of passion, drive and desire. You have to want it [that position, job, record deal, raise, etc.] bad enough to face your fears.

In my book I Don’t Need a Record Deal, I ask many people “Do you truly want to do music or do you want to be a rock star?”

Sometimes you cannot always do what you want, especially in the beginning. I will advise musicians “play a couple of weddings and Bar Mitzvahs because it’s really good money.” I received responses like “I don’t want to play covers” and I [rhetorically] ask “isn’t that better than waiting tables?” RecordDeal

Musicians can still do music and make some money, and most importantly, they can make contacts along the way. Doing this also gives them the freedom to make original music when they are not working.

Whether it involves singing back-up at someone’s gigs, going on tour, being a music teacher, or playing on someone else’s tour, musicians have many opportunities to earn money. They might not be making their own music, but they are still getting paid to do music, practice, sing or play, and they have the chance to meet people.

This also applies to people searching for any careers. Some company presidents start in the mailroom of that company. For them, that’s where they learn about the business, and that’s where it all begins.

Many of the musicians I interview on Music Historian have second jobs to support themselves; whether it is teaching, singing at weddings, or a second profession.

Music has always received a reputation as a tough career choice. But now that I think about it, there is something difficult about every career path.

Absolutely, you have to earn a living. I never tell anybody not to earn a living. You must willingly give up certain things in order to enjoy the things you love, and you have to make time for what you actually want to do.

If you want to tour, you have to give up your free time to do that on the weekends, even if you have a day job. You might dedicate your vacation to touring instead of simply enjoying yourself.

Since writing is my passion, I make time to write. Every time I travel, I take my laptop along. I schlep it everywhere I go. On vacation, whether I am at the beach or in the mountains, I take that time to write peacefully. There is nothing else I want to do except off-shoots of my writing, like speaking.

Since we are on the subject of your writing, tell me a little more about the 31 Days of Self-Love Commitment on your site HowDoILoveMe.com.

Book Title: "How Do I Love Me? Let Me Count The Way", a book that Daylle is giving away I founded The Self-Love Movement™. I grew up a doormat and felt immensely unhappy and disempowered. I hated myself growing up [for several reasons]. I didn’t think I was good enough because I was not slim.

When I was in middle school, and elementary school, every student had to be weighed in gym class. That to me was traumatic because the teachers would call out everybody’s weight. Since I am big-boned, my weight sounded gigantic to everyone else. Everyone teased and laughed at me the moment they heard my weight.

That started it, I just felt so big and fat, and this made me set limits for myself. I never talked to the cute guys because I didn’t think I was worthy enough.

I never honestly liked myself for years. Then in my adulthood, I started building good self-esteem by doing music and being successful. I began to be kinder to myself, and that motivated me to take care of myself.

I built self-love through showing myself kindness, and doing nice things for me that made me feel good. This included exercise or doing something I have always wanted to do. By saying “no” to someone, you are saying “yes” to yourself. As a result, I created the 31 Days of Self-Love Commitment, a pledge to do something kind for yourself for 31 day.

I launched The Self-Love Movement™ in the Fall of 2012 and have given away almost 10,000 copies of my book, How Do I Love Me? Let Me Count the Ways, so far.

Do you hope to take on any additional projects in the future?

My eventual goal is to get The Self-Love Movement™ program into colleges. I have many Self-Love ambassadors. Now I’m looking to recruit young self-love ambassadors that are involved in sororities and student unions at their schools. I believe they can encourage other students and their colleagues to sign the 31 days of Self-Love Commitment.

These young self-love ambassadors will go to a representative stationed next to a computer, and they will sign their name digitally. Afterward, they will receive a pass code within an email. They can then go onto the website, HowDoILoveMe.com and enter this code to download a free copy of the book.

I feel that self-love can really help the many students experiencing depression, eating disorders, or thoughts of suicide.

I am also working on the plans for a video that will spread the word about the movement. I plan to use Hoobastank’s song “The Reason.” At the moment in the video when the following chorus is sung I found a reason for me/ to change who I used to be/ a reason to start over new/ and the reason is you, the actors in the video pick up mirrors and see themselves. I’m working on getting sponsorship, and I am really excited about finding someone that will make the video for me.

Based on your research, why do you think people have a difficult time loving themselves?

Oprah Winfrey and Daylle Deanna SchwartzWe don’t learn to put ourselves first or to feel worthy. A majority of this stems from childhood. They receive a lot of criticism when they are young and don’t feel accepted. They might not feel good enough, or they might not get what they want because their parents withheld what they desired.

Dysfunctional childhoods come in many forms, and children usually grow up not loving themselves. In my case, body image issues played a role. And many women experience this issue.

I have women in my workshops often saying they need to lose weight even though they are slender. I’m just astounded. I see women that constantly exercise at the gym or resort to eating disorders to stay thin.

I actually interviewed a model for my book, and she expressed to me, “If you want to know how lousy you could feel about yourself, try being a model and then having your picture airbrushed because your body is not good enough.” You can be slender and think you look really good. Then, they [the editors] air brush you. [Often] we compare ourselves to images that are not even real.

Many women feel happiness is based on having a lot, whether it is money, food, many beautiful physical features, a ton of things…

It’s a band aid. Feeling the need to make a lot of money, overeat, or overspend is a band aid. They look to soothe themselves with food, or overspend on retail therapy. And the same applies for guys too.

I knew this one man years ago who would work from 8 in the morning until 8 in the evening. One day, he came to my office very late because he was busy all day completing jobs for other people. While he was working on my computer, he was constantly answering his phone and making appointments for later in the evening.

I asked him “is this your every day?” and he said “yes. I just run from one place to another.” I asked “why?” He made decent money, and he was exhausting himself.

Then, he opened his bag and inside he owned every tech toy. “I need to have the latest smart phone, laptop, iPad, I need to have it…” he explained. Again, I asked “why?” He just looked at me and said “because I have to.”

I thought to myself, “You are one unhappy guy.”

Finally, how do you define success?

If you are happy with what you are doing, that’s success. It also means doing something meaningful and satisfying for you.

Personally, I think I will feel successful getting the word out and the message across further about The Self-Love Movement™. Having a happy life is success.

“Alone the other Night”: A Fresh Focus on Indie Pop

Official Press photo of Todd Carter

Official Press photo of Todd Carter

In Songs for a Traveler, The Looking had a specific goal – make archaic Americana folk songs great for Rock ‘n’ Roll. In their newest EP, Alone the other Night, Todd and his group celebrate an era of songwriting from not too long ago through a meditative message: never fear that you cannot successfully meet a challenge.

The opening track to the band’s new EP starts with an element rather foreign to the rockin’ folk songs from the last record – a melody line with a definite meter but free flowing rhythm. The lyrics include: Alone the other night/ I lost my mind here/ he went missing for a while/ I felt no fear/ I wonder if I’ll miss him/ Or maybe I won’t care/ chalk it up, a little whim/ I won’t feel bare. In the second chorus, Todd sings, In the morning light/ I found myself cheered/ thinking of my headless nights/ A genie force, a mindless seer/Looking under rocks and stones/ Searched around to find what’s new/… Light my mind, the heart will choose.

The next track, “Lightning my Mind,” has a rather passé verse but incredibly memorable chorus in a major key and a catchy rhythmic application of lyrics to the chord progressions. Meanwhile “Waitin’ On You” includes a verse that repeatedly plays a minor chord, and a chorus in a major chord which recites one simple message – I’ve been waiting on you/ standing here ‘til you’re passing through… There is no transition between verse and chorus, and there is no need for one. Finally, the song ends in one sad minor chord.

The compositional elements of these songs stylistically reflect indie-pop of the ‘90’s. An ode to the 3-minute song also appears in this EP. The Looking embrace this type of songwriting with lyrics that reflect a lesson that listeners from all generations should learn at any age – the anxiety we experience with any major or abrupt life changes dissipates. The lyrics in the first verse of “Alone the other Night,” I lost my mind here/ he went missing for a while/ I felt no fear… I found myself cheered perhaps best represent this lesson. While everybody has had the opportunity to realize this various moments throughout their lives, very few slowed down enough to notice. Todd Carter at the Rockwood Music Hall, March 2014

Although listeners will most likely have a greater affinity for “Lightning My Mind” and “Waitin’ On You”; “Alone the other Night” acts as the best opening track for that album. The meter is also slow, and the only melody (which I have had trouble singing back) is solely produced by Todd, helping to calm listeners’ minds into a meditative like state. Why not try, it lasts no more than 4 minutes. Afterward, listeners can experience those indie-pop filled tunes later in the album with a fresh focus.

In his own words, Todd says “I love the contrast and variety of the songs on this EP. It was a joy to record with Dan Rieser (Rosanne Cash, Marc Cohn), Diego Voglino (Mudville, Marshall Crenshaw). Bill Finizio (Bill T. Jones), Adam Kromelow (Alice Tan Ridley), and John Carey (Oz Noy, Steve Holley) who are such talented and accomplished musicians. It was also wonderful to work with Richard Hammond (Joan Osborne, Lucy Woodward) for the first time.”

The Best Artist Interviews of 2014!

You are right; I wrapped up the departing year yesterday with looking at what listeners found most interesting in New Music for 2014 regarding major music events in New York City. Now, I want to welcome the New Year with a look at which interviews Music Historian readers from everywhere, 88 countries including the U.S. (leading the pack), then Brazil, and Germany not far behind, found most exciting. Let’s start the countdown!

No. 5: Juicebox

Soul, a foundation that can’t go wrong: An interview with Juicebox members, Lisa, Nick, Isaac & Jamie

Juicebox Perform at the New Yorker Hotel (l-r): Isaac Jaffe, Lisa Ramey, Nicholas Myers, Aaron Rockers From the moment, they walk up on stage; people in the audience are ready to have a moment with Juicebox’s performance. In an industry full of maybes, one thing that will always be definite for this band – they will always give their listeners an unforgettable show and music that will move them.

 

 

 

No. 4: YUZIMA

A World of Wonderful Machines: The philosophy behind Yuzima’s new LP Yuzima poses for photo shoot, for his insta-album, BASH, to be released digitally on October 7th

YUZIMA wants to express the nature of machines – systems that leave little room to reinvent the wheel but at the same time require changes, usually brought about by the continuation of time, in order to survive.

 

 

No. 3: The Blackfoot Gypsies

The Blackfoot Gypsies: Modern Southern Rock That Helps You Release Internalized Feelings

 This Nashville-based group has the perfect American music that will help you temporarily lose yourself, feel the good and bad, beautiful and ugly, positive and negative emotions all at once. The energy from The Blackfoot Gypsies’ music vibrates in both their recordings and live performances.

 

 

 

 

No. 2: Kim Logan

Plugging into Modern Southern Rock: My Interview with Kim Logan 

Kim Logan has found her voice within the Southern and Classic Rock genre, and she flexes it freely. Whether listeners are attracted to her country songs, driving rock ‘n’ roll riffs, or blues-infused choruses, they are bound to hear the voice of a woman who delivers clever lyrics, thoughtfully written compositions, and warmly recorded sounds.

 

 

 

 

No. 1: Imagine Dragons

Imagine_Dragons Yes. This article is from two years ago. It still seems to attract new readers. Plus, why not celebrate this article a second time? 2014 was a big year for these guys too – they performed at the Grammys.

Opening Doors: Imagine Dragons’ Bassist, Ben McKee, talks about the band’s exciting journey

Ben McKee talks about the career-changing moments that have brought Imagine Dragons to this moment in time – recording a national album with producer, Alex Da Kid

Readers, thank you for a great year. Juicebox, YUZIMA, Kim, and Gypsies, thank you for the conversations and shows. Alyson Greenfield, Pam Lipshitz, and Pamela Workman thank you for the amazing experience at NMS. To everyone, Happy New Year!!!

A Pop Album Inspired by the Evolution of the Classical Piano: Interview with Janna Pelle, Part 2

I return to my interview session with Janna Pelle, which took place on the first Thursday of November, at the Bosie Tea Parlor in the West Village. As Janna received her order of Mau Feng tea, I asked her about the challenges and rewards she experiences in her career as a musician. She responds:

Janna Pelle_Pianos_Key Change launch_11/10/2014 “Other than making money, I think the challenge is to be able to stay true to yourself. When you decide you want to do music professionally, you don’t know exactly what that would mean for you, or what you like about music. Will it give you the same sense of fulfillment that you would get in a job? Are you up for it? Do you want to do music your whole life? You need to enter with a very open mind. If you don’t do a certain thing, realize it does not mean you are selling yourself short, or failing. It means you are learning how to make yourself happy, how to support yourself, and balance all of these different things going on around music – even your lifestyle or sleep schedule. That’s the challenge, accepting what being a musician means to you.”

“It’s like taking care of a baby,” I commented.

“It is a baby!” Janna positively exclaims. “It’s like your creative brain child. And as a musician, you are always in a state of flux. I’ve been playing keyboards for other bands, making posters for them, and more. It goes back to the feeling like I am providing a service to people. That’s going to make me happy. I would prefer to do something that makes me passionate.

“I don’t know what type of audience I will reach at any time, but I know that when I perform for Beatles Fest, my own shows or a cover set, I can feel good about myself. I completed work for somebody, they appreciate the fact that I am playing their music, and that’s my job.”

The subject of audience reminded me of Janna’s plan for Key Change, the album which received the dedicated concert from earlier this week. The concept for this record involves following the chronological history of the keyboard’s evolution from harpsichord to synthesizer. Further the music in this record mixes classical with pop, and offers an ode to the versatility of the piano and all the changes it underwent throughout history to make it better.

“The evolution is really interesting,” begins Janna. “There is no other keyboard instrument like the modern piano. You can do everything with it; play delicately, legato, staccato, very high, very low, loud, or soft.

“The earlier keyboard instruments were all imperfect in some way. The clavichord was perceived as a passive instrument. Then, the harpsichord was built for really small rooms – it was the elitist’s instrument present at dinner parties for all the kings, queens and important politicians. Organs, which actually came before these instruments, were placed in churches with high ceilings and started to be adapted for concerts. Organs were, however, huge and importable. People couldn’t do anything with them, including playing very short notes as the sounds linger in the pipes for a long time. The modern day piano blends portability, mobility, long notes, short notes, and all the qualities of the earlier keyboards together. You can play harpsichord music on the piano, and anything.

“Part of the reason I love the piano is so much is because it is a solo instrument. When I came to New York, I said to myself, I don’t have all of these other instruments [with me]. With the piano, I am able to write for myself, sing and accompany myself. I also like how it is a percussion instrument. I love playing heavily on the keys and not worrying about anything really. It is not hard to produce a note, compared to the violin and other instruments, like woodwinds.”

As Janna worked on the album, she had the opportunity to work with a musician from Juilliard on one of her songs. This made her think about marketing to an audience of classical musicians, conservatory musicians, or dormant musicians. Janna explains:

“I am not sure what your reason for being dormant is,” Janna says, “but the people I know who say they’re a dormant musician claim it’s because of time consumption. I think many of these dormant musicians have not listened to anything other than the pieces they played growing up. I think they will find this album interesting and fresh. And there are a lot of little tasteful musical moments that music nerds will be able to appreciate.”

One song from Key Change my audience in New York City will definitely appreciate is “City Life,” in which Janna sings … So, this is city life/ for better for worse/ even on a shitty day/ I still live in the greatest place on Earth. I am sure anybody who has taken on the city at one point in their lives will relate to some of the lyrics in this song. If you live in New York, enough said.

I wondered about the moment Janna had – and I ask this of all my musical subjects – when she decided to become a musician. She answers:

“That moment is still evolving. When I graduated, I wanted to try being a musician though I didn’t know what that meant. I just knew that for a fact from the time I left school, moved back to Miami (the singer’s home town) for two months, and then came here. I could have gone right into advertising, there is an advertising school in New York. I thought about going to Spain for a little while to teach English. I earned a minor in ESL, and linguistics, and that always interested me. Yet, I felt I could do that at any age. It was mainly just feeling like it was my time to do this. I’m as young as I am ever going to be today, so it’s time to do it.”

Wherever Janna goes with her career and however long she decides to stay in music is up to her, and her future looks bright. Aside from her immediate confidence, charm and her passion for songwriting and performing, Janna has support from many different communities – her peers, patients and their families battling a serious illness, the artists who join her during a performance, the lovers of music she wins over with her songs, and the business partners who help her along the way.

Janna Pelle: The Shameless Advertiser & Musician Brings Us “Key Change”

Janna Pelle sings and plays keyboard at her Album Release concert at Pianos, for her latest record,  Janna Pelle, a young advertising grad from the University of Florida in Gainesville, builds her portfolio by helping promote a musician she knows very well – herself. Why? When a first-time professional steps into the competitive world of advertising, marketing and communications, she must stand out. Doing so sometimes requires some shamelessness.

“I had a band in college,” Janna beings. “We were called Janna Pelle and the Half-Steps. We performed covers and originals around campus and venues around the city, we were the house band of the University of Florida family events, and we performed at all of the parents’ weekends.

“My band – who were also my best friends in college – and I had just finished an album. As I was graduating, I knew I wouldn’t be in Gainesville anymore, but I did not know yet that I was coming to New York City to do music. Shameless Self-Promotion was the first album I had made without the band, and I started working on it knowing that I was going to be on my own soon. My drummer was going to law school, my bass player was going to be a teacher for Teach for America, and my guitarist would become an Apple Techie.

“When I worked on Shameless Self-Promotion, I had an opportunity to do something different. I also started working on that album knowing I would pursue music. I hate saying the word “pursue music” because I’m [already] doing it, why say the word pursue? So, I finished the whole album in a relatively short time. I had a bassist and a drummer do their part, and I produced the entire album. I knew I needed to have a product ready by the time I would decide to move where I wanted.”

I asked Janna, “And you were studying advertising?”

“Yes, exactly,” she answers. “As a result of this advertising endeavor, I felt so certain I could take a year or more without working in an agency, and do music. I am still building my advertising portfolio in the process – my album, logo, merchandise, and posters I have made for my shows are all a part of that now. At this point, I feel a certain confidence in wanting to do music as my full career. Shameless Self-Promotion was the product I needed to have before I moved to New York.”

Before physically skimming the back cover of her cd-case that proved her record was recorded in Gainesville; I stop for a second to see a nude shot of Janna on the front cover. She has her knees folded and placed up below her neck and on her feet, she wears lightning white go-go boots with her logo on them. This photograph has tasteful nudity which does not even touch risqué. Plus, I certainly could not have thought of cooler visual to match the phrase “shameless self-promotion.”

I then listen to tracks on this album like “Machine” and “Accessory,” and feel excited about Janna’s music. As I research her discography and find her 2014 release, The Show Must Go On, I learn that she courageously shares with listeners the tough experience of her father, who battled cancer. When I sat down with Janna to talk to her about her upcoming album Key Change, I discovered a lover of music history seeking to include a niche audience, in addition to her target listeners – conservatory students. Janna has come to the right blogger. I feel delighted to welcome her as my feature interview subject for November on Music Historian.

Prior to starting Janna Pelle and the Half-Steps at UF, Janna’s musical journey started at the tender age of 6, when she enrolled in piano lessons with a teacher, Rachel Currea.

“My parents enrolled me in piano lessons when I was 6. I was enrolled because I have hyperextension of the inter-phalangeal ligaments. My parents did not know how that would affect me later in life, so they wanted me to exercise my hands.

“They met Rachel, who is still one of my best friends – she’s amazing. My parents told her, ‘Whether she learns little songs only we will hear, or becomes musical; we want her to have fun and exercise her hands.’ So that’s when I learned to enjoy playing.”

Janna Pelle performs at Pianos for her album launch celebration, 11/10/2014 Janna did become musical, and eventually enrolled in a piano magnet high school, where she performed in state-wide classical recital programs. Throughout Janna’s high school education, Rachel acted as her trainer. When the young pianists had to decide on what to major in, Janna decided to continue with music without focusing on it as a degree.

“I realized I did not want to major in music, but I still wanted room for it in my schedule. Gainesville is a great music town, so I was able to form a band. I was greatly influenced by classical, rock and a little bit of jazz. Although I was no longer taking classical lessons… having a band… that experience was just as formative as my classical lessons.”

Hebrew music also slips its way into Janna’s repertoire. I wondered whether she liked Klezmer music – music I happened to play with a college ensemble at Syracuse University – and she claims her chord changes resemble that sound, but the instrumentation is very different. Listeners will not hear a wailing C-tuned clarinet in Janna’s music. However, the chord changes she talks about resonated a little with me, especially in her song, “Machine.” Further, she quotes a measure of a popular animated cartoon series television show from the 80’s. Can you guess what it is? Visit her website, www.jannapelle.com, listen to “Machine” and let me know in the comments section.

Another song that excited me is the one she performed at the CMJ showcase I reviewed last month and the one that gets listeners most excited – “Accessory.” Through the lyrics, Janna turns a romantic male partner into an object, calling him “her favorite accessory,” and how no other piece of jewelry can do what he can do to her. I asked her about the metaphor between sex and fashion. Janna explains:

“You hear the expression ‘trophy wife,’ but you can definitely have a ‘trophy husband,’ or even a ‘trophy relationship.’ You can carry around any kind or relationship as an accessory really. Janna Pelle at Pianos (l-r): Jamie Pitrelli (Bass), Leo Freire (drums) and Janna Pelle.

“The song is all about liking the presence of a person in your life and what they represent. There is nothing wrong with wanting someone as an accessory. You are proud of them and you want to show them off like an expensive bracelet. So, it is not always a negative form of objectification. You feel proud and it’s sweet when you want to show somebody off like that.”

While materialism seems to largely lingering in the background of Janna’s lyrics, the artist does not consider herself a highly materialistic person at all. She defines herself as a sentimental person. Her 2014 EP, The Show Must Go On – a dedication to her father, Tony Pelle, demonstrates this more intimate and emotional side.

Janna felt a need to write songs when her father was diagnosed with MDS, a type of cancer which is also known as “pre-Leukemia.” According to Janna, it goes without saying that songwriting served as a form of therapy for her. However, she felt humbled and happy to learn that it helped her family and listeners battling the same sickness.

“My aunt would tell me, ‘Every morning when I wake up, I listen to “Kick It In,” and look at the slide show you made about my brother [Janna’s father]. That’s how I start my morning.” That was what she did until the day he died. She always used that as therapy.

“There is a song on there for my Mom called “In Your Free Time.” [My Mom] is so devoted to other people. I know that helped her and my Dad a lot. My Dad got to hear all of the album before things got bad. Looking back, I sometimes I think I was so naïve writing these songs, but I wasn’t, I was hopeful. That’s all you can be in these situations.”

The MDS Newsletter featured Janna in one of their issues and distributed information about The Show Must Go On to all of their patients and support groups. People also started donating money to the album, which Janna in return gives to MDS research.

“That was also therapy for me, to know I was actually making a difference, raising money and awareness. I also received emails from patients and their family members who said, ‘I found your album, and it helped me express what I’m feeling now.’ That it really stuck with them. I knew the album would be therapeutic for me, but I didn’t know it would be therapy for so many other people.”

“That is good business right there. People showed and demonstrated how your product helped them,” I remarked.

“I think I would like to go into Non-Profits. Honestly. I will never feel as fulfilled as when I did knowing that I was helping people get through a seriously tough time,” she replied.

Fast-forward a few days to the show Janna put on for the release of her next full-length, Key Change. This performance took place on Monday night, November 10th, at Pianos in the Lower East Side. Here, she performed with her drummer, Leo Freire and bassist Jamie Pitrelli. She also welcomed poets, dancers, Sylvana Joyce and Sean Cunningham to sing and play violin with her in the song “Crazy,” guitarist and singer-songwriter, Jade Zabric, and even welcomed The Super Market Fairy (aka Sally Graves) to come and pass out small samples of organic food to the audience. The most sentimental portion of her show included a verbal message to the audience before she sang, “One Day at a Time.”

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“If there is anybody in your life you maybe take for granted,” she said as she played the chords of her song on the keyboard, “think about them when you hear this song. Remember that you don’t live your day to the fullest until you tell them you love them.”

It was certainly one of the most memorable shows I have seen on the Lower East Side. The amount of additional talent involved reminded me that there is room for everybody in music. While she might be promoting herself, Janna, like Alyson Greenfield, understands that artists live in a community where they have opportunities to support each other.

Stay tuned for part 2 of my article, in which I talk to Janna about the inspiration behind Key Change. In the meantime, I leave you with this:

I’m never one to directly ask a reader to listen to an artist’s music, but if you want to try and recognize the theme song of a popular animated cartoon series from the 80’s quoted in “Machine” of a listen to it here. If you can recognize the theme song, please write it in the comments below. Thank you!

Tinderbox Arts’ Showcase at CMJ: Reviewing Artists who have been on Music Historian

Alyson Greenfield performs solo during her set at Pete's Candy Store, 10/23/2014 as part of CMJ Last Thursday, I went to The Tinderbox Arts’ CMJ showcase at Pete’s Candy Store. This show was made possible with the help of The Catalyst Publicity Group, and hosted by Alyson Greenfield. The performance included a line-up of five bands – most of which have been interviewed by the Music Historian – that performed between 9pm and 12am the next day. This showcase was a great replacement for the Tinderbox Music Festival Alyson had hosted in the past.

Before I get into reviewing the show from last week, I want to share a little history about the Tinderbox Music Festival. In 2010, Alyson learned there was a large community of female musicians who desired to be part of a new women’s music event, specifically reflecting the current landscape of emerging talent (tinderboxmusicfestival.com/story). The festival continued annually for four years. In 2012, CocoRosie headlined the festival. Then in 2013, Deerhoof, the art-pop band headlined the fourth and last Tinderbox Music Festival.

During the four years of this large festival, Alyson established Tinderbox Arts, a company that focuses on booking shows for artists, public relations and consultation, and the former official producer of this large event. This year, she has decided that all of her company’s efforts would focus onto showcases that bring together both male and female artists who are on the firm’s roster – Todd Carter a.k.a. The Looking, Janna Pelle, Alyson, Fiona Silver, and Sylvana Joyce + The Moment.

Todd Carter a.k.a The Looking opened the set with songs from his 2013 release Songs for a Traveler. These songs included “Blue-River,” and “Old Man River.” Then, he sang a cover of the avant-garde songwriter from the 1970’s Hugo Largo’s “Second Skin.” As the guitarist plays the opening chords on his tin-like sounding Strat guitar, Todd takes time to feel the driving harmonic rhythm. Very silently calculates the volume at which he should project his voice during the sudden skin-crawling crescendo within the chorus. Todd was very precise in his vocal execution, as was his entire three-piece band on their instruments – electric guitar, drums and piano.

The Looking’s most notable skills include their ability to make music sound just right – not too loud nor soft – in any performance space. Further, if you like art music that is void of automated technology and involves instruments of classic rock, please check out this band the next time you want to head out on the town. The Looking as part of Tinderbox Arts showcase at Pete's Candy Store, 10/23/2014

Janna Pelle followed The Looking as the second act. Her ensemble included a drummer, whose set had snares, an electric bassist and a piano played by Janna. The most memorable number in her set is from her 2012 album, Shameless Self-Promotion, titled “Accessory.” This track feels like Tori Amos and Fiona Apple if they were upbeat and fearless about admitting their need for sex. The lyrics in the chorus are You are my favorite accessory/ you look so good on me/ there ain’t no other piece of jewelry/ that does what you do to me.

In terms of melody, the song does not finish on the tonic, but with a half-cadence; giving the feeling this light-hearted physical affair our songstress is having will not finish anytime soon. Our heroine might take a break, but she will not put her needs on the back burner anytime soon. Or so I hope.

In addition to songs about sex, “City Life” is one song that talks about the confusion of The Big Apple. In the chorus, Janna sings Where, where, where do I go?/ So many directions/ I don’t know where to go. The song opens with a driving cymbal and snare in the rhythm section as the bass plays a syncopated and jazzy line. On the keyboard, Janna holds out the chords for whole notes across her measures.

Janna Pelle's set at Pete's Candy Store, as part of Tinderbox Arts showcase for CMJ, 10/23/2014 During Jana’s performance, Sylvana Joyce sat down next to me to say “hello.” As Janna takes the listener further within her song, Sylvana starts to harmonize with the remainder of the chorus, I guess I’ll have to figure this out on my own. This lyric, without any pun intended, serves as a mantra for several artists.

Between performances, I also had time to mingle with other active musicians. I was introduced to a young composer who works full-time writing children’s music professionally for an app development firm. This composer has toured all over Australia with his old band, completed his Masters in Composition at NYU debt-free, and opened his own studio in Brooklyn. I would not be shocked if he had to figure out his way in the business independently too.

I then talked with Alyson about the company she manages while she continues paving her career path. Watching her performance at the line-up, Alyson exhibits how she consistently paves her way in music. I first interviewed Alyson in 2012. She was premiering the music video for her cover of LL Cool Jay’s “Mama Said Knock You Out.” At that time, she had already recorded “Understand the Sky,” which was on her album Tuscaloosa – a record that compiled acoustic guitar. In this album, her songs addressed the toils of women taking on the music business and living with the societal stereotypes often placed on them. In addition, synth-themed songs acted as meditations regarding the experiences we don’t immediately acknowledge, like human nature.

In her most recent performances from 2014, Alyson has kept her synth-work, put the acoustic guitar aside temporarily, and made room for hip-hop. Her collaboration with beatboxer Shane Maux in the song “Uncharted Places,” and other tracks – including one where the two rap about the industrial development in Brooklyn – serves as valid proof of this bold stylistic move.

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Turning to Fiona Silver’s set, I must say her music sounded a lot better at Pete’s Candy Store than it did at the Knitting Factory. I accredit this a lot to the great sound system and the engineering, a small space, and finally, the performance skills of the songstress and her band. Fiona brought with her an electric guitarist who played a Les Paul – a perfect accompaniment to the moments Fiona pulled out her strat and ukulele. Additional players involved a drummer and bassist.

The beauty of photographing Fiona and her band up close is that I could get a better shot of her, the Elvis mic she brought and better capture her incredible stage presence. Fiona’s style of blues-singing has always been described as smoky. That night, I heard a few new tracks that brought out more fiery vocals and melodies than the firm and gentle “Sweet Escape” and “Sand Castle.” Songs like “Coming to Get You,” does not exhibit the light strumming of a uke, but a guitar melody with a metal slide. Her last song for the set, “Long Gone” resembled something more of rockabilly and surf rock.

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These irresistible tracks got the audience to request one more song. In honor of the night that would quickly draw to a close though, the songstress left the spotlight open for the next scheduled act.

Sylvana Joyce + The Moment were the second to the last act. They opened with their latest single, “Rosie” – a song which marries classical and heavy metal music together, and repeats several beautiful minor cadences. Further, their sound is that of rock, cabaret, and classical with an Eastern European flair. Think Klezmer and Romanian folk.

The music by this band spiced up the response of the crowd. Sylvana and her crew drew in young fans who, in that cramped performance space, busted out dance moves appropriate for a punk rock concert. When I listened to the band’s next song “Chin, Chin,” the rhythm in the chorus made me want to get up and dance the sarba (pronounced Suh-R-Baa). This dance is similar to the hora but with a lot more staccato-like step and bouncing.

Sylvana Joyce + The Moment rock CMJ show, 10/23/2014 Sylvana Joyce + The Moment’s music combines both American and Romanian style. Depending on where you come from, your ear will pick up one element more quickly than the other. In order to fully understand this music, one must not think about why these different elements would work well together in the first place, but instead physically feel how these components work together to make one union. With songs which are 5 minutes long, at least, there will be plenty of time to absorb the experience of this band.

Shayna Leigh closed the night with an unplugged performance. She played with an acoustic guitarist. By the time she got up, it was already 12:30 AM, on October 24th. Although I couldn’t review her performance the way I reviewed the previous bands, I can tell she is a talented songwriter. Her original song “Crash” felt composed like a pop song. I could clearly hear a verse, pre-chorus, chorus, verse, pre-chorus, chorus, and then, a section that might have been built on a deceptive cadence (think the dominant chord, or the 5, going to the supermediant, the 6).

When a show runs that late, I will say; it is not only audience members who become tired. The artists – especially those with day jobs – also become a little too overwhelmed. Some of the audience members told Shayna, while she was taking a breather between songs that her water bottle looked like a vodka bottle. She responds, “I wish it was, I really do. But I’m not that type of person.”

It was during Shayna’s set I noticed more verbal interaction between the audience and the artist. After a long and busy day, this can be quite refreshing. Sometimes listening to music live is not all about the music; it is about the absence of structure and the presence of personable experiences within performers while they put on a show.

My experience at the Tinderbox Arts CMJ showcase this year felt like a reunion filled with music, catching up, interaction and listening. Even in a large and robust places like New York City, there are moments when we can break down barriers and get close to the artists.

Music Historian’s thoughtful interviews with independent artists show just how the musical landscape is evolving. Looking to the future, I hope to work and help the public get closer to these talented musicians through my blog. I just have to take things one step at a time. Happy Birthday, MH!

Works Cited

Greenfield, A. (2014). Story. Tinderbox Music Festival. (About). Retrieved from http://tinderboxmusicfestival.com/story/