What do you call a collection of songs, created to represent a specific theme, which are then released as an automatic response to a quickly changing world? Yuzima, the indie luminary who graced the Music Historian with his 2013 industrial-themed LP, THE MACHINE, calls it an insta-album. Since this release is very spurring of the moment and surprising, I thought an interview article of the same spontaneity with a New York City musician that has gained my artistic respect was very appropriate.
During the creation of THE MACHINE, many additional musical ideas hit Yuzima, especially during one influential visit to New Orleans. The artist also thought about what was happening in the world at that time, specifically the issue of homophobia. All of these experiences funneled down into one creation, the three song album titled BASH, which Yuzima will release digitally on October 7th.
The self-titled track on the Insta-Album opens with a heavy U2 influence in the vocals. Then there is the musical component within the guitar and drums that I have not yet heard within an indie song – polyrhythms. In this musical element, and in the case of “Bash,” the electric guitar plays the melody with syncopation and many rests. The drums work to fill in the silent spaces of this guitar melody.
Listeners taking in “Bash” will hear the intricate relationship between the instruments. Further, they will feel the physical space created by the echoes – which are recited with crescendos and decrescendos – Yuzima creates in the chorus. This chorus quickly follows a verse that contains the following lyrics, we are different yet the same, straight and we are gay. Naturally, I wondered whether the next two songs on BASH would carry the same type of instrumental feel.
“That seems to be a touchstone for me – a little bit inspired by U2 and then transformed into my thing,” explains Yuzima. “Madame Laveau has a bigness to it… I drag in synths. I think of art like the cosmos; U2, The Beatles sent out creative energy and folks like me are transmuting it, and sending it back.”
In regards to the lyrics mentioned above, Yuzima claims he was “on the fence about that lyric.”
“I thought it might be too straightforward, but I made the artistic decision that the message still needed to be said and heard. So I kept it. I don’t believe in race, in ‘black people and white people.’ I think we have interests that either unite or divide us, and that [theme] was a big part of my last record.”
On the subjects of interests that either unite or divide us, gay rights and the issues of homophobia comes to mind. When I was a child, I received plenty of homophobic slurs from my peers. While this eventually disappeared for me – mostly because these slurs came from bullies or classmates who were very immature and insecure with their own sexuality – for many, unfortunately, homophobic bashing does not stop in adulthood.
Yuzima claims that his pop-up album delivers a theme of anti-homophobia. The musician explains, “Homophobia is awful and cruel. At the same time, it’s insanely uncool. When folks engage in hate, it makes them look way out of touch. That’s where music comes in – artists are the purveyors of cool. By putting homophobia on blast in a punk tune… we assert ourselves.”
BASH also has a rebel post-punk theme. Meanwhile, “Madame Laveau,” is a progressive reggae-ish rock number inspired by the New Orleans voodoo legend, and “Light Love” is a spiritual pop number. Yuzima’s trip to New Orleans inspired him to creatively marry this rock ‘n’ roll genre with the wild jazz and voodoo energy of the Louisiana city.
“I loved New Orleans. You don’t know jazz until you go there. I’m always heavily influenced by places I visit. I’ve written songs about Miami, Venice Beach and New York City – where I live.
“Part of the reason I went [to New Orleans] was to inhale the scene – to be touched by the magic. The moment I touched own, I wandered the streets and [entered] a store called Marie Laveau’s House of Voodoo Readings. It was one of those transforming moments where I came out a different person and I had to write a song about it. The concept of the Insta-Album is to get that inspiration out – not have it sit around for half a year. I came back to NYC, started writing, recording and voila!”
Prior to embarking on his trip, Yuzima knew there was something down in this city he wanted to experience – voodoo. I wondered what interested him in this mystic practice. He says:
“I love the idea of something that has not been adulterated by the modern world. It’s stronger than technology. Old voodoo ceremonies seem to connect us to the spirit world and the old world [in a time] when everything didn’t have an [immediate] answer. Also, there is a hidden power in music, which voodoo kind of exemplifies.”
So, Yuzima parallels multiple themes or ideas that perhaps don’t belong together, like the purity of mysticism next to the unrefined and grimy feel of punk music. Meanwhile, the coupling of rebellion against homophobia and a spiritual trip inside Marie Laveau’s House of Voodoo Readings seems almost impossible. Come October 7th; listeners will have a chance to understand how Yuzima’s signature new age punk will connect these juxtapositions into a musical relationship that will be just as intricate and exciting as his single “Bash.”
My last question to the artist was, “why come up with this new album format? Is it for more effective marketing for a longer album coming down the line, or does it excite fans more?” Yuzima answers:
“It might be…but artists today can’t just rely on the past formats. Bands innovated before us, it’s our job to carry the torch and innovate for today.”
Yuzima also claims he plans to release two more insta-albums. Yet, one might ask themselves, why not just wait to release 10 songs in a full-length album? The answer, based on what Yuzima tells me might reside in the fact that letting a musical idea or message sit for too long will eventually lose its level of pure artistry. Further, an artist might fall in the trap of overproducing a song.
All artists will greatly benefit from the traditional process of focusing solely on a full-length or an EP. This insta-album is a new way of releasing music, especially since it can allow musicians to focus more on their art. Most importantly, this can serve as a trial and error period to see how fans receive an artist’s new musical idea. Could Yuzima be onto something? Maybe.